Direct message the job poster from Lean Solutions Group Talent Acquisition Manager | Psychologist We are seeking a detail-oriented and tech-savvy Marketing Engagement & CRM Manager to oversee and optimize our customer engagement retargeting marketing strategies in both the B2B and B2C space. The ideal candidate is a high-energy self-starter with a deep passion for digital marketing techniques, customer journey communication strategies, database segmentation for high response CRM programming, innovative technology solutions, and AI application and optimization. They will have a proven track record of leveraging AI and emerging technologies to enhance customer engagement and will be eager to apply innovative solutions to our marketing initiatives. Responsibilities Analyze guest data to understand preferences and trends and use these insights to refine marketing strategies. Partner with departments across the business to deeply understand our customers and use those insights to launch relevant campaigns. Develop a deep understanding of problems/areas of opportunity in the customer decision making journey through quantitative and qualitative data; translate complex business questions into concrete learning objectives and data solutions. Develop and execute segmented marketing campaigns in our CRM/CDP platform that create high-impact touch points across the customer lifecycle to improve customer engagement, retention, and loyalty. Create and implement personalized email marketing and SMS retargeting campaigns relevant to various B2B and B2C customer segments based on customer data and insights. Other Duties. Note: You will NOT lead any teams. You will manage the programs. Qualifications Bachelor’s degree in marketing, Business, Communications, or a related field. 4+ years of experience in digital marketing & CRM. Strong verbal, written, and organizational skills. In-depth experience using marketing automation platforms, CRM systems, CDPs, and analytics tools. Experience interpreting data and analytics reports into producing actionable insights. Seniority level Mid-Senior level Employment type Full-time Job function Marketing, Analyst, and Administrative Industries Outsourcing and Offshoring Consulting #J-18808-Ljbffr