Overview A fast-growing Shopify brand in the natural skincare space seeks a hands-on Shopify CRO Strategist to own their landing page and CRO roadmap. This role offers a unique opportunity to drive revenue growth through data-driven decision making. Responsibilities - Design and develop high-performing landing pages and product detail pages (PDPs) using Replo - Create compelling headlines, bullet points, and calls-to-action (CTAs) that drive conversions - Develop or source on-brand visuals using Figma, AI tools, or other design software - Set up and analyze A/B tests using Google Analytics 4 (GA4) and Hotjar - Collaborate with media buyers and email teams to ensure aligned offers Requirements - 3+ years of experience in conversion rate optimization (CRO) or eCommerce growth design - Proficiency in Replo, Shopify (themes/Liquid), basic HTML/CSS, and GA4 event setup - Demonstrated ability in conversion copywriting (provide examples) - Visual/UI skills using Figma or Adobe Creative Cloud - Strong analysis and test evaluation skills Nice-to-Haves - Experience working with beauty/wellness direct-to-consumer (DTC) brands - Familiarity with Klaviyo email marketing platform - Knowledge of AI tools such as Midjourney or ChatGPT for mockups and copywriting Key Performance Indicators (KPIs) - Ship at least one new landing page test per week - Achieve a +15% lift in contribution margin per quarter Benefits - Competitive USD salary via Deel - Fully remote work arrangement with LATAM hours aligned to PST - $500/year learning budget for professional development (Figma, CXL, etc.) - 13th salary, paid holidays, and direct impact on revenue growth Job Details - Seniority level: Associate - Employment type: Full-time - Job function: Marketing - Industries: Wellness and Fitness Services, Cosmetology, and Barber Schools