Paid Media Strategist Job Overview \ We are seeking an experienced Paid Media Strategist to manage and execute native ad campaigns across various platforms. \ The ideal candidate will have hands-on experience in running data-driven campaigns and possess strong analytical skills to optimize campaign performance. \ Key Responsibilities: \ \ - Develop and implement native ad campaigns that meet business objectives. \ - Analyze daily performance metrics and make data-driven decisions to improve campaign efficiency. \ - Collaborate with senior media buyers to launch new campaigns and expand existing ones. \ - Maintain accurate records of campaign performance and provide regular reporting. \ - Stay up-to-date with industry trends and best practices in paid media advertising. \ - Communicate effectively with cross-functional teams to ensure seamless campaign execution. \ - Continuously monitor and evaluate campaign performance, making adjustments as needed. \ - Bachelor's degree in Marketing, Communications, or related field required; 2+ years of experience in paid media buying or programmatic advertising preferred. \ - Demonstrated ability to work independently and collaboratively in a fast-paced environment. \ - Strong analytical and problem-solving skills, with attention to detail and accuracy. \ - Ability to communicate complex ideas simply and effectively. \ - Flexibility to adapt to changing priorities and deadlines. \ - Highly organized and able to prioritize multiple tasks simultaneously. \ - Excellent written and verbal communication skills. \ - Passion for staying current with industry trends and developments. \ - Proficient in data analysis tools and software, such as Google Analytics. \ - Affinity for collaborating with cross-functional teams to drive business results. \ - Familiarity with A/B testing and experimentation methodologies. \ - Experience with project management tools, such as Asana or Trello. \ - Background in digital marketing or a related field. \ - Understanding of consumer behavior and market trends. \ - Proven track record of driving revenue growth through data-driven marketing strategies. \ About Our Culture: \ We value diversity, equity, and inclusion. We strive to create an inclusive workplace where everyone feels valued and empowered to succeed.