Lead the strategic planning and execution of B2B marketing initiatives, leveraging market intelligence and business insights. Key Responsibilities: - Develop and execute the B2B marketing strategy aligned with overall business objectives. - Lead annual and quarterly planning cycles for B2B campaigns in coordination with sales and product teams. - Build customer segmentation models, buyer personas, and targeted go-to-market strategies. - Oversee market analysis, competitive benchmarking, and business intelligence reporting. - Track and report marketing performance metrics (KPIs, ROI, conversion funnels, etc.). - Support the creation of compelling value propositions and positioning in collaboration with sales and product. - Identify market trends and deliver actionable insights to inform strategic decisions. - Manage and optimize B2B marketing budgets through performance analysis and ROI tracking. Job Requirements: - Bachelor's degree in Marketing, Business Administration, Economics, Commercial Engineering or related field. - 6–8+ years of experience in B2B marketing, strategic planning, or market intelligence roles. - Proven track record in developing and executing strategic marketing and intelligence programs. - Strong analytical skills and experience with BI tools, CRM platforms, and marketing automation. - Excellent communication and leadership skills, with the ability to work cross-functionally. - Proficiency in Excel, PowerPoint, and tools such as Salesforce, Power BI, Tableau (preferred). - Advanced English proficiency (spoken and written). - Must be willing to relocate to Costa Rica or Guatemala. - Strategic thinking and business acumen - Results-oriented and data-driven mindset - Analytical thinking and ability to synthesize complex data - Cross-functional leadership and influence - Effective communication and stakeholder management - Proactivity and continuous improvement mindset