Get AI-powered advice on this job and more exclusive features. You will be working for a US-based technology company with the leading in Software, Web and mobile app development for businesses in North America helping our independent retailers adopt and embrace this new key component of their digital marketing solution.The Sr. Digital Marketing Specialist will be responsible for managing and supporting paid digital strategies forkey company's retail customers. We only want the best, and if you are looking to work with a fast-growing and stable American company then this position is for you. Responsibilities - Plan, manage, and optimize paid search campaigns across various channels, including but not limitedto: Google Ads, Meta, and Bing Ads. - Monitor key performance indicators regularly to maintain and enhance campaign effectiveness. - Audit existing campaigns and execute strategic improvements to boost efficiency. - Perform daily account management, including budget adjustments, bid strategy optimization, andkeyword refinement. - Collaborate with the marketing and account team to ensure alignment between paid searchinitiatives and overall marketing objectives. - Incorporate negative keywords strategically to improve targeting accuracy and minimize unnecessaryspending. Qualifications - Bachelor’s in Marketing or related digital marketing course - 4+ years of experience working withGoogle Ads and Facebook Ads experience placing ads and working directlywith clients. - Ability to manage all aspects of client campaigns including but not limited to: strategy,campaign creation, ad copywriting, keyword research, budget pacing. - Must be able to communicate campaign results with members. - Certified in Google Search, Display, Video, and Shopping Ads. - Proficient in Google Data Studio and/or other relevant reporting platforms - Experience in enterprise media software is a plus (e.g. DV360, CM360, TTD) - Excellent English communication skills, both written and oral - PLEASE SUBMIT YOUR RESUMEIN ENGLISH Seniority level - Seniority level Mid-Senior level Employment type - Employment type Full-time Job function - Job function Marketing and Sales - Industries Staffing and Recruiting Referrals increase your chances of interviewing at Prime Works LLC by 2x Get notified about new Digital Marketing Specialist jobs in Colombia. Digital Marketing Assistant (Latin America) Bogota, D.C., Capital District, Colombia $1,100.00-$1,550.00 2 weeks ago Digital Marketing / Social Media Specialist (Fully Remote) Bogota, D.C., Capital District, Colombia $8.00-$10.00 2 weeks ago Bogota, D.C., Capital District, Colombia 1 week ago Bogota, D.C., Capital District, Colombia 2 weeks ago Paid Ads Specialist – Google, Meta, TikTok, LinkedIn Bogota, D.C., Capital District, Colombia $1,500.00-$1,500.00 4 days ago Bogota, D.C., Capital District, Colombia $1,500.00-$1,500.00 1 month ago Search Engine Optimization (SEO) Specialist Colombia CA$24,000.00-CA$36,000.00 1 month ago Bogota, D.C., Capital District, Colombia 3 weeks ago Marketing Manager – Automation & Multi-Channel Campaigns We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr