Job Title: CRM Data Sr. Analyst Transform CRM data into actionable insights to shape governance, improve customer communication strategies, and elevate CRM performance across business units. Key Responsibilities: - Data Extraction & Analysis: Extract, clean, transform, and analyze large datasets from CRM systems. Identify trends and KPIs related to user behavior, message frequency, campaign saturation, and lifecycle performance. - Cross-BU Reporting & Dashboards: Develop unified, automated dashboards to track CRM performance across business units, enabling visibility of campaign volume, reach, and impact on a per-user basis. - Own and maintain a shared CRM calendar, acting as the central coordination point for campaign intake to ensure alignment, reduce message conflicts, and support a consistent user experience. - Channel Performance & Optimization: Assess performance by channel and help define rules around optimal frequency caps, channel mix, and campaign triggers to reduce fatigue and improve effectiveness. - Governance Support: Monitor CRM activity for overexposure or rule violations, helping enforce caps, placement tiers, and prioritization logic. Partner with governance stakeholders to ensure campaign quality and compliance. - Data Quality & Integrity: Ensure the consistency and accuracy of CRM-related datasets through routine audits and collaboration with platform owners and campaign managers. - Stakeholder Collaboration: Partner with CRM marketers, product teams, and operations to translate business questions into analytical approaches and ensure insights are used to drive better decision-making