SENIOR DATA ANALYST - MIX MARKETING

40.000.000 - 80.000.000


Company description Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe. In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you. We Move People, and People Move Us! Overview Data Governance designs and enforces the processes and protocols to manage data effectively across the ecosystem in an effort to maintain quality, consistency, availability of data needed to produce client’s marketing performance reports more efficiently. We then work to understand key decision points so we can ensure the correct business logic is applied, documented and executed. Once that data is mined, it helps to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way. Responsibilities Quantitative Marketing Research / Statistical Techniques (Regression, Time Series), R Proficient in Microsoft Office, particularly Microsoft Excel and PowerPoint Business Intelligence Dashboards (Microsoft PBI, Tableau, etc ) Project Management Analytic Insights and Interpret Analytic / model output Attention to Detail / Quality of output Work in a team environment as well as self sufficiently Qualifications Proficient in English Strong analytic thinker and problem solver Strong oral and written communication skills Ability to prioritize and manage multiple tasks Accountable for accomplishing own work Ability to understand business context Intellectually Curious Sound technical marketing research skills Ability to manage multiple projects efficiently MUST: 0-3 years of marketing research, quantitative analysis in marketing Bachelor’s degree required, Master’s degree a plus Significant coursework or degree in quantitative fields a plus #J-18808-Ljbffr

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