Job Description We are seeking a skilled Senior Marketing Optimization Professional to enhance our marketing processes and drive conversion rates. As a key member of our team, you will maintain strong communication between marketing and sales departments, collaborate with various teams, and embed our customer relationship management strategy. Responsibilities: - Review and optimize the incoming marketing process - Create documentation and improve the process of incoming marketing - Maintain relationships with sales representatives and establish strong communication between marketing and sales teams - Collaborate with other departments and engage stakeholders to ensure that customer relationship management strategy and tools are fully embedded - Work on improving the list of subscribers for newsletters and campaigns - Create campaign reports - Select and segment data - prepare a list of campaigns, ensuring that systems support the required data selection - Measure results and optimize email campaigns - Work with the content management team and designing management team to continually improve the content and effectiveness of email campaigns Requirements: - Advanced English is required for this role - Knowledge of Marketing Automation is required - Knowledge in Digital Ads is required - Demand generation campaigns - Brand awareness campaign - Email Nurture - Lead flows and sales funnel - A/B Testing Benefits As an equal-opportunity employer, we are committed to creating a diverse workplace where employees from diverse backgrounds can thrive. Our employees enjoy a range of benefits including flexible working arrangements, opportunities for professional growth and development, and a collaborative work environment.