Email Marketing and Automation Specialist Salvatech Bogota, D.C., Capital District, Colombia 4 days ago Be among the first 25 applicants Our Company Salvatech is passionate about delivering results with the best talent in each industry. We create innovative solutions, which deliver exceptional outsourcing services, creating value for companies to grow their staff abroad. At Salvatech, we pride ourselves on the amazing team culture we have built in our company! Seeing our employees happy and comfortable is one of our top priorities. Environment: Colombian and International Teams Full-time / Monday to Friday, 9:00 AM to 6:00 PM Pacific Time Location: Salvatech - Colombia Remote Language: English – Advanced Salary: Negotiable Role Summary The Email Marketing Specialist is responsible for developing and managing email marketing campaigns that effectively engage the target audience and drive conversions. They analyze the performance of these campaigns, using insights to optimize content, timing, and segmentation for improved engagement and results. By continually refining their strategies, the Email Marketing Specialist ensures that each campaign maximizes its potential to build customer relationships and achieve marketing goals. Responsibilities Develop and manage email marketing campaigns. Create engaging email content and templates. Segment email lists and personalized messages. Analyze email performance and optimize for better results. Collaborate with other marketing teams for cohesive campaigns. Stay updated on email marketing trends and best practices. Qualifications Proficiency in English and Spanish (written and spoken). Bachelor’s degree in Marketing, Communications, or a related field. Minimum 3 years of experience in email marketing and campaign management. Proven track record of developing and executing successful email marketing campaigns. Strong writing and editing skills. Proficiency with email marketing platforms (e.g., Zoho Campaigns). Analytical skills to interpret email performance data and generate insights. Ability to manage multiple projects and meet deadlines. Excellent communication and collaboration skills. Preferred Qualifications Experience in the fragrance or beauty industry. Knowledge of SEO and online advertising. Familiarity with A/B testing and conversion rate optimization. Experience with CRM tools and marketing automation. Work Setup Requirements To perform this role effectively, you must have: A quiet home office space to work optimally. A stable internet connection (minimum 100 MB). A laptop/desktop with updated software. A secondary backup internet option to ensure reliability. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Outsourcing and Offshoring Consulting #J-18808-Ljbffr