Job Title: Digital Marketing Campaign Specialist Job Description: We are seeking a skilled Digital Marketing Campaign Specialist to manage and optimize our paid advertising campaigns across various platforms. As a key member of our marketing team, you will be responsible for launching, managing, and optimizing campaigns on Google Ads, Meta Ads, LinkedIn, and TikTok. Responsibilities: - Launch, manage, and optimize paid campaigns on Google, Meta (Facebook/Instagram), LinkedIn, and TikTok. - Analyze performance and constantly test ad creatives, audiences, bidding strategies, and landing pages. - Use tools like Google Analytics, GA4, Google Tag Manager, and Looker Studio to monitor and report results. - Build custom dashboards to track CAC, ROAS, LTV, and other key KPIs. - Collaborate with design and content teams to generate high-performing creatives. - Conduct A/B tests across platforms and make data-driven decisions. - Ensure pixel implementation, tracking accuracy, and data cleanliness. - Stay up to date with digital trends, algorithm changes, and new ad features. Requirements: - 4 years of experience managing paid campaigns across major ad platforms. - Proven success optimizing for performance (ROAS, CPL, CAC). - Experience with Google Ads (Search, Display, YouTube) and Meta Ads required. - Familiarity with GA4, Tag Manager, Looker Studio, or similar tools. - Ability to interpret campaign performance and make quick strategic adjustments. - Experience using automation tools or scripts (e.g., Google Ads Scripts, Zapier) is a big plus. - Strong communication and collaboration skills — you're proactive and results-driven. About the Role: This is a hands-on, high-impact role where you'll not only optimize ad spend but also help shape the digital strategy that drives growth. If you're passionate about digital marketing and have a strong background in managing paid campaigns, we encourage you to apply.