Develop and maintain strong commercial relationships with clients in the discounters channel to drive results through strategic partnerships. This role involves leading the relationship with our clients, ensuring the successful implementation of business plans to grow our brands and expand market presence. You will directly manage the business, developing a winning partnership that drives profitability, increases numeric distribution, and delivers company targets. - Strategic Execution: Execute master plan and 5P's strategy aligned with JBP. - Customer Management: Build strong client relationships and lead monthly JBP reviews. - Financial Oversight: Manage trade investments and identify revenue opportunities within budget. - Field Execution: Ensure stock availability and brand presence through regular store visits. - Planning & Efficiency: Organize work, schedule visits, and engage cross-functional teams to meet goals.