Amazon Paid Media Specialist The Role: We are seeking a highly skilled Amazon Paid Media Specialist to join our team. As a key member of our digital marketing department, you will be responsible for developing and executing a comprehensive Amazon Ads strategy that drives sales, brand visibility, and revenue growth. Key Responsibilities: - Develop and execute Amazon Ads strategies across PPC and DSP channels to drive conversions, revenue, and customer acquisition. - Conduct campaign analysis, optimization, and testing to maximize ROI, efficiency, and performance. - Manage and allocate ad budgets effectively to ensure optimal returns on investment. - Collaborate with cross-functional teams to develop and implement data-driven marketing strategies. - Stay up-to-date with the latest Amazon Ads features, best practices, and industry trends to continuously improve and refine our advertising approach. Required Skills and Qualifications: To succeed in this role, you will need: - Minimum 3+ years of experience managing Amazon Ads (PPC & DSP) with a proven track record of driving measurable results. - Deep expertise in Amazon's advertising ecosystem, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. - Strong analytical skills with experience using Amazon Advertising Console, Amazon DSP, Helium 10, Pacvue, Perpetua, or similar tools. - Experience in eCommerce and direct-to-consumer (DTC) businesses. - Strong skills in Google Sheets/Excel for reporting and performance tracking. Bonus Qualifications: Experience with external traffic sources driving traffic to Amazon, Amazon Attribution and Post Purchase Analytics knowledge, familiarity with Amazon Seller Central and Vendor Central, background in subscription-based or high-ticket Amazon product marketing, and agency experience managing multiple Amazon accounts would be highly valued. Culture Fit: As an ideal candidate, you will possess: - A strategic and analytical mindset, with a focus on data-driven decision making. - Proactive problem-solving skills, with a continuous desire to improve and refine processes. - Excellent communication skills, with the ability to break down complex concepts into actionable insights. - A business-minded approach, understanding the connection between paid media, profitability, and overall business growth. What Success Looks Like: Optimized Amazon Performance: Increased ROAS and lower ACoS through strategic campaign management. Data-Backed Scaling: Efficiently scaling campaigns with data-driven insights and testing methodologies. Strategic Budget Allocation: Maximizing ad spend efficiency while ensuring profitability. Cross-Team Collaboration: Seamlessly working with internal teams to enhance campaign performance. Opportunity: This is an exciting opportunity to own and scale Amazon Ads strategy for a fast-growing brand in the fitness industry.