We are seeking a seasoned Marketing Automation Specialist to join our team. This key role will be responsible for elevating our marketing efforts through expert use of automation platforms and data analysis. About the Role This position demands a high level of technical expertise in marketing automation, combined with excellent communication and collaboration skills. The ideal candidate will have a proven track record of delivering successful marketing campaigns and working closely with cross-functional teams. Responsibilities - Daily execution of landing pages, emails, and automated email nurture programs to drive engagement and conversions. - Strategic execution lead on all aspects of marketing automation and email marketing, ensuring seamless process design, execution, and system enhancements. - Management of logistics involved in running successful webinars and virtual events to enhance brand visibility and customer engagement. - Support marketing programs by uploading lists and associating campaigns for accurate reporting and analytics. - Ad hoc list pulls for marketers to facilitate program development and execution. - Collaboration with Integrated Marketers to configure and support ABM tools as needed. - Data analysis to identify resonating messages and campaigns, and those that require improvement. - Support digital marketing programs aligned with key campaigns to drive business growth. Requirements - A minimum of 4 years of experience in marketing automation, preferably with Marketo or similar platforms. - Strong proficiency in Microsoft Office Suite, Teams, GoToWebinar, and other business tools. - Excellent attention to detail for precise execution and data analysis. - Strong communication and collaboration skills to work effectively across teams. - A growth mindset with a willingness to adapt to changing requirements and try new approaches. The successful candidate will possess a unique blend of technical expertise, creative problem-solving skills, and exceptional communication abilities. If you're a motivated professional looking to make a meaningful impact in a dynamic environment, we encourage you to apply for this exciting opportunity.