Job summary We are seeking a Senior Digital Paid Marketer specializing in Google Ads and Facebook Ads to join our team. In this role, you will play a key part in driving lead generation and maximizing ROI for our clients. Your expertise in campaign planning, optimization, and performance analysis will help businesses reach their ideal audiences and achieve their marketing objectives. Qualifications - Bachelor's degree in Marketing, Business, Communications, or a related field. - Proven success managing Google Ads and Facebook Ads campaigns, with a strong track record in driving traffic, lead generation, and conversion rates. - Ability to interpret performance data, identify trends, and adjust strategies accordingly. - Expertise in tools such as Google Analytics, Facebook Business Manager, Google Tag Manager, Meta Pixel, and other ad management platforms. Responsibilities - Develop and Execute Paid Campaigns: Design and launch targeted Google Ads and Facebook Ads campaigns aligned with client goals, focusing on driving traffic, conversions, and maximizing ad spend efficiency. - Optimization & A/B Testing: Continuously optimize campaigns through A/B testing of ad copy, visuals, and audience targeting to improve key performance metrics such as CTR, CPA, and ROAS. - Data Analysis & Reporting: Analyze campaign data and provide regular insights to clients. Translate complex data into actionable recommendations for continuous improvement. - Stay Current with Trends: Keep up with the latest trends and algorithm updates on digital advertising platforms to ensure campaign strategies remain competitive. - Budget Management: Strategically allocate and monitor advertising budgets, ensuring optimal spend and maximum campaign performance. - Conversion Tracking & Analytics: Implement tools such as Google Tag Manager and Meta Pixel to accurately track conversions and optimize campaign performance based on real-time data. Desired requirements - Experience with other paid advertising platforms (e.g., LinkedIn Ads, Bing Ads, Twitter Ads). - Familiarity with email marketing and its integration into broader digital strategies. - Understanding of conversion rate optimization (CRO) techniques. - Experience with automation tools for campaign management and reporting. - Basic knowledge of SEO principles and how they align with paid campaigns. - Google Ads or Facebook Blueprint certifications. - Flexible engagement models. - Work alongside top IT global talent. - Full compliance with security and regulatory standards. - Customized IT and software development solutions. - A supportive and collaborative work environment. Benefits - Work from home Descripción del trabajo Lorem ipsum dolor sit amet , consectetur adipiscing elit. Nullam tempor vestibulum ex, eget consequat quam pellentesque vel. Etiam congue sed elit nec elementum. Morbi diam metus, rutrum id eleifend ac, porta in lectus. Sed scelerisque a augue et ornare. Donec lacinia nisi nec odio ultricies imperdiet. Morbi a dolor dignissim, tristique enim et, semper lacus. Morbi laoreet sollicitudin justo eget eleifend. Donec felis augue, accumsan in dapibus a, mattis sed ligula. Vestibulum at aliquet erat. Curabitur rhoncus urna vitae quam suscipit , at pulvinar turpis lacinia. Mauris magna sem, dignissim finibus fermentum ac, placerat at ex. Pellentesque aliquet, lorem pulvinar mollis ornare, orci turpis fermentum urna, non ullamcorper ligula enim a ante. Duis dolor est, consectetur ut sapien lacinia, tempor condimentum purus. Obtén acceso completo Accede a todos los puestos de alto nivel y consigue el trabajo de tus sueños. Inscríbete ahora