When RedBull was founded in Austria in the mid 1980s, it marked the launch of not only a new product but also a unique marketing concept. The first can of RedBull was sold in Austria in 1987, creating a whole new product category – Energy Drinks. Today, RedBull operates in over 175 countries, selling over 11.5 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the RedBull brand to life. In Austria more than 2,000 individuals, representing over 60 different nationalities, work together to grow the brand and deliver great products and experiences by Giving Wiiings to People and Ideas. PURPOSE OF THE JOB The Social Media Specialist handles daily content creation, community management, and posting on Colombia's social media accounts, including Instagram, TikTok, and Threads. They develop a unique channel personality and tone, create end-to-end content, and understand current trends to craft a national social narrative. Their goal is to foster Brand Love through organic content, driving key metrics like reach, engagement, frequency, and well time, ensuring RedBull generates the right word-of-mouth on the right platform at the right time. Additionally, they turn performance data into actionable plans and enhance digital media expertise within the organization. RESPONSIBILITIES Areas that play to your strengths: 2 or more years of running social media accounts. Advanced in English. Expert in identifying where consumers live digitally, how they consume content, and how to engage them with content according to their consumption behavior. Some experience in editing and handling tools such as Canva, CapCut, and/or Premiere. Has a constant sense of online trends and knows how to drive Word of Mouth online. Knowledge of social copywriting and community management. Creative and curious, with excellent communication and social skills, heavy user of social media. Travel 10-20%. WHERE YOU'LL BE BASED Bogotá, Colombia. JOIN THE TEAM Got what it takes? In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us. Apply Now. GIVING WIIINGS TO PEOPLE AND IDEAS SINCE 1987 In the 1980s Dietrich Mateschitz developed a formula known as the RedBull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Since the early days of RedBull, an entrepreneurial mindset has always guided our approach to work and the environment we create. #J-18808-Ljbffr