Descripción del empleo This is a temporary position with a duration of 1 year, with no current expectation of extension.. We’re looking for a process-driven strategist to lead the operational transformation of marketing execution across LATAM. This role focuses on redesigning and optimizing core workflows , integrating marketing automation technologies (preferably Salesforce), and establishing scalable, efficient practices to support regional growth. The specialist will own process documentation, gap analysis, platform implementation , and cross-market alignment to improve campaign execution, consistency, and business impact. The role serves as a technical and operational reference point for marketing, enabling regional Centers of Excellence (Branding & Communications, Marketing Intelligence, Demand Generation, Corporate Affairs) to work in sync and deliver measurable outcomes. Key Responsibilities: Lead the redesign and standardization of marketing processes across LATAM, including campaign development, asset management, localization, media planning, and performance tracking. Partner with regional and country-level teams to streamline workflows and identify improvement opportunities. Oversee the integration of marketing automation platforms (preferably Salesforce Marketing Cloud), including process design, requirement gathering, and roadmap delivery. Conduct fit-gap analyses to align existing tools and platforms with operational goals. Develop solid business cases for transformation initiatives, quantifying impact on efficiency, cost, and revenue. Drive knowledge transfer and adoption plans to ensure long-term success across markets. Create implementation playbooks and governance frameworks to guide rollout and collaboration. Monitor key performance indicators and lead ongoing improvement initiatives with agile and data-driven methodologies. Liaise with IT and external vendors to define technical needs and validate proposed solutions. Requisitos Bachelor's degree in Business, Industrial Engineering, Marketing, or related disciplines. Certifications in Marketing Automation (Salesforce, HubSpot, Adobe) preferred. Background in Lean Six Sigma, Agile, or Business Process Management is a strong asset. Minimum 5 years in marketing operations, process improvement, or digital transformation roles within regional or multinational organizations. Proven ability to convert complex business needs into simple, scalable systems. Experience in cross-functional collaboration and multicultural environments, ideally across Latin America. Familiarity with industries such as ICT, B2B Services, or Consumer Goods is a plus.