Senior Data Analyst We are seeking a highly skilled Senior Data Analyst to join our dynamic team. As a key member of the organization, you will be responsible for designing and managing audience segmentation strategies aligned with customer journeys and campaign objectives. The ideal candidate will have 5+ years of experience in audience strategy, CRM targeting, or digital campaign planning. They will possess a strong understanding of digital customer journeys and lifecycle marketing strategies, as well as familiarity with marketing analytics tools and CDPs. The successful candidate will work closely with marketing, CRM, and paid media teams to design personalized audience strategies, leveraging behavioral, transactional, and CRM data to drive business growth. They will also maintain awareness of industry trends in personalization, audience design, and privacy regulations. - Key Responsibilities: - Design and manage audience segmentation strategies - Collaborate with marketing, CRM, and paid media teams - Translate marketing briefs into segmentation logic - Define audience use cases across channels - Support experimentation strategies through strategic audience design - Provide audience strategy documentation - Assess campaign performance by segment and lifecycle stage Requirements - Experience: 5+ years in audience strategy, CRM targeting, or digital campaign planning - Skills: digital customer journeys, lifecycle marketing strategies, marketing analytics tools, CDPs - Qualifications: basic proficiency in SQL, A/B testing, holdout methodology We offer a competitive package including remote work, meal allowance, birthday time off, additional annual leave days, referral program, self-improvement opportunities, and a dynamic team environment. NMQ Digital is an equal-opportunity workplace committed to diversity and inclusion.