**Senior Lifecycle & Marketing Automation Lead**: **Team**: Growth / Marketing **Type**: Full-Time, Remote (Americas Time Zones Preferred) **Reports To**: Director of Marketing **Transform the customer journey with automation and data.** If you thrive at the intersection of strategy, systems, and growth, this role is built for you. What You'll Do - Develop and launch full-funnel lifecycle journeys using HubSpot or HighLevel - Implement and manage workflow automation using Zapier or Make, integrating with CRMs, analytics tools, and data warehouses - Create lead scoring, revenue alerts, and behavior-based triggers to optimize conversions - Run funnel and cohort analyses in Google Sheets or BigQuery; report insights to leadership - Align cross-functionally on campaign timing, attribution logic, and conversion goals - Vet and implement new tools, especially in AI and predictive analytics, to optimize performance - Coach junior team members on automation best practices What You Bring - 3+ years of experience in lifecycle marketing or marketing automation roles (SaaS or tech-enabled services preferred) - Advanced knowledge of HubSpot or HighLevel (including workflows, custom objects, and reporting) - Expertise in Zapier or Make (complex logic, error handling, webhooks) - Strong analytics skills—pivot tables, SQL basics, and funnel math - A proven ability to improve lifecycle KPIs like open/click rates, CVR, and retention - Experience managing at least one direct report or pod First 90 Days - Audit current automations and present a roadmap focused on improving lead-to-close performance - Replace all manual campaign tasks with scalable automations - Create a live dashboard to track lifecycle metrics for leadership