About Us At Keep, we're reshaping the Canadian fintech landscape with a mission to modernize the banking experience. We provide businesses with a comprehensive suite of cross-border banking services, offering everything from credit cards to deposit accounts, currency conversions, and revenue financing. The Role We're seeking a Creative Ad Specialist to drive our paid media success. As a key member of our marketing team, you'll be responsible for crafting high-converting ad creatives that capture attention and drive action across multiple paid media channels. Responsibilities - Create engaging ad copy that captures attention and drives action within character limits - Design visually stunning graphics and layouts using Canva that align with our brand guidelines - Edit and produce engaging video content using CapCut for social media advertising - Develop creative concepts that effectively communicate our value propositions to different audience segments - A/B test different creative approaches to optimize performance and identify winning concepts - Stay current with platform-specific best practices and creative trends across paid media channels - Collaborate with the marketing team to understand campaign objectives and target audiences - Rapidly iterate on creative assets based on performance data and feedback - Manage multiple creative projects simultaneously while maintaining high-quality standards Requirements - Proven experience creating high-performing ads for paid media campaigns, preferably in fintech or financial services - Master of Canva, able to create professional-quality designs quickly and efficiently - Proficient in CapCut and can produce engaging video content that performs well on social platforms - Excellent copywriting skills and ability to craft compelling ad copy that converts - Understanding of nuances of different social media platforms and ability to adapt creative accordingly - Data-driven and able to analyze creative performance to optimize future campaigns - Keen eye for design trends and understanding of what makes content shareable and engaging Why You Should Be Excited About This Role - Creative Freedom: You'll have the opportunity to experiment with bold, innovative creative concepts that push the boundaries of fintech advertising. - Direct Impact: Your creatives will directly influence our customer acquisition and growth metrics, making your work immediately measurable and impactful. - Rapid Growth: In our fast-paced environment, you'll quickly build a diverse portfolio of high-performing creative work across multiple platforms and formats. Benefits - Embrace a fully inclusive and remote-friendly company culture that values diversity and work-life balance. - Help us bring modern banking solutions to businesses, reshaping the banking experience for our customers.