Job Title: Paid Media Advertising Specialist VirtueStaff is seeking a talented and results-driven Paid Media Advertising Specialist to help our clients achieve their marketing goals by maximizing their return on investment (ROI). Responsibilities: - Design, implement, and optimize paid media advertising campaigns (PPC, display ads, social media ads) across various platforms. - Conduct thorough keyword research and audience analysis to inform campaign strategies. - Create compelling ad copy and visually appealing creative assets that drive engagement and conversions. - Monitor and analyze campaign performance metrics to identify trends and make data-driven adjustments. - Manage budgets and bids while ensuring cost-effective ad spending. - A/B test different ad variations, landing pages, and targeting options to enhance performance. - Stay current with industry trends, platform updates, and best practices in paid media advertising. - Collaborate with the marketing team to align paid media strategies with overall marketing goals. Requirements: - Proven experience as a Paid Media Advertising Specialist or similar role in digital marketing. - Strong understanding of PPC advertising, social media marketing, and display advertising. - Expertise in Google Ads, Facebook Ads, and other relevant advertising platforms. - Excellent analytical skills with the ability to interpret data and optimize campaigns accordingly. - Proficiency in using Google Analytics and other measurement tools. - Creative mindset with strong copywriting skills. - Ability to manage multiple campaigns and deadlines in a fast-paced environment. - Strong attention to detail and problem-solving abilities. - Bachelor's degree in Marketing, Business, or a related field is preferred. Benefits: - Work From Home. - Performance Bonus.