About WPP Media Group WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Role Summary and Impact We are seeking a highly motivated and experienced Cross-Discipline Director to lead the strategy and execution of integrated digital marketing campaigns, encompassing both Social Media and Search Engine Marketing (SEM). This role requires a deep understanding of both disciplines, with the ability to develop and implement holistic strategies that maximize ROI and achieve our clients' business objectives. The Cross-Discipline Director will be responsible for the end-to-end management of campaigns, from planning and budgeting to execution and performance analysis, working closely with internal teams and creative agencies. The Manager will have one direct report under them and work side by side with another Manager. This role oversees the day to day operations within the Beauty & Wellbeing business unit for a large Consumer Packaged Goods (CPG) client. Key Responsibilities - Cross-Channel Strategy: Develop and implement integrated digital marketing strategies that encompass Social Media and SEM, ensuring synergy between both platforms to maximize impact and efficiency. - Strategic Planning: Create comprehensive and detailed marketing plans, including objectives, KPIs, targeting strategies, timelines, and budget allocation. - Budget Management: Manage and optimize the budget allocated to campaigns, ensuring cost-effectiveness and return on investment. - Campaign Management: Oversee the execution of campaigns across Social Media and SEM, including setup, optimization, and performance monitoring. - Analysis and Reporting: Analyze campaign results, generate performance reports, and present recommendations for continuous optimization. - Team Leadership: Lead and motivate a team of Social Media and SEM specialists, fostering a collaborative and high-performing environment. - End-to-End Service: Manage the full campaign lifecycle, from initial planning to final delivery and performance analysis. - Stay Up-to-Date: Keep abreast of the latest trends and best practices in Social Media and SEM, adapting strategies to ensure competitiveness. Requirements & Qualifications - 7 - 9 years of experience in digital marketing. - 3 years of experience in Client Relationship Management. - Proven experience in budget management and campaign execution across both disciplines. - Strong understanding of Social Media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and Search Engine Marketing platforms (Google Ads, Bing Ads, etc.). - Strong analytical and problem-solving skills. - Excellent communication and presentation skills. - Ability to work collaboratively and lead cross-functional teams. Life at WPP Media Group & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media Group employees can tap into the global WPP network to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We offer access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, and more. WPP Media Group is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. This position is in a Remote or Hybrid Work Modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.