Beyond ONE Bogota, D.C., Capital District, ColombiaJoin or sign in to find your next jobJoin to apply for the Head of Customer Lifecycle Management role at Beyond ONERole PurposeAs Head of Customer Lifecycle Management (CLM) – Colombia, you will lead the strategy to drive customer engagement, retention, and revenue growth across the entire customer journey. Your role will focus on turning customer relationships into long-term business value, ensuring every interaction enhances loyalty and profitability.What success looks like:Within your first 12 months, you will:Transform the CLM ecosystem through data-driven strategies that deliver USD 1 million in incremental revenue.Implement personalized, timely, and automated customer engagement initiatives to drive retention and maximize customer lifetime value.Work in a fast-paced, high-growth environment, where you will be expected to challenge the status quo and implement best-in-class CLM practices.Leverage data, technology, and creativity to redefine customer engagement in Colombia’s telecom market.Key ResponsibilitiesIn this role, you will:Implement and adapt global CLM strategies for the Colombia market, ensuring alignment with local customer preferences and market dynamics.Leverage customer data to drive segmentation, targeting, and campaign effectiveness, tailored specifically for the Colombian market.Plan and oversee the execution of local customer campaigns, ensuring they align with global standards while addressing local business objectives.Monitor customer base health and campaign performance, identifying opportunities and risks to develop weekly, monthly, and quarterly action plans.Collaborate with cross-functional teams (Marketing, Sales, Product Development) to align CLM initiatives with overall business objectives.Track key performance indicators (KPIs) and metrics to measure CLM initiative effectiveness and drive continuous improvement.Stay up to date with industry trends and best practices in customer value management, ensuring Colombia maintains a competitive edge.Qualifications & AttributesWe’re seeking someone who embodies the following:EducationBachelor’s degree in Marketing, Business Administration, Engineering, or a related field.MBA preferred.ExperienceProven track record of success in Customer Value Management (CVM) or related roles within the telecommunications industry, preferably in the mobile prepaid segment.Experience in financial services, e-commerce, or digital platforms is a plus.Technical SkillsMust-haves:Knowledge of marketing automation tools (e.g., Pelatro, Chordiant, Unica).Proficiency in data analytics solutions (e.g., QlikView, Tableau, Power BI).Fluency in Spanish and English.Nice-to-have:Experience working with databases and SQL coding skills.Strong analytical skills with the ability to translate data into actionable strategies.Strategic thinker with a results-oriented mindset and a passion for driving customer-centric initiatives.Excellent leadership and communication skills, with the ability to influence and collaborate across teams.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and Product ManagementIndustriesTelecommunications #J-18808-Ljbffr