Business Insights Analyst Leverage data-driven insights to empower business decision-making. Develop, update, and disseminate daily reports from sales tools. Analyze the market to support strategic planning and optimization across all areas through advanced analytics. - Job Description: - Continuously update and distribute regional and national sales dashboards to facilitate strategic decision-making and business plan development for off-premise channels. - Generate and analyze detailed reports on sales performance and key performance indicators (KPIs). - Monitor and analyze market share and execution reports at points of sale using various sources. - Identify market opportunities and provide insights to support sales leverage strategies. - Assist in creating and analyzing sales incentive campaigns. - Maintain clean and accurate business intelligence reports and serve as the primary source of sales information for the national sales team. - Provide technical support for DPM, Strikers, and KA teams to ensure optimal performance of sales apps and tools. - Advanced Data Analytics and Trend Monitoring: - Develop advanced data models to predict sales trends and customer behaviors, providing actionable insights to the off-premise team. - Implement early warning systems by monitoring key market indicators and trends, alerting relevant stakeholders to potential opportunities or risks. - Conduct deep-dive analyses on market trends, competitive landscape, and consumer behavior to uncover actionable insights that drive strategic initiatives. - Strategic Insights and Reporting: - Collaborate with cross-functional teams to deliver comprehensive insights that drive business strategies and decision-making processes. - Design and implement interactive dashboards and visualizations that provide real-time insights into sales performance, market trends, and other critical metrics. - Create and present detailed reports and presentations to senior management, highlighting key insights, trends, and strategic recommendations. - Data Governance and Quality Assurance: - Ensure data integrity and accuracy by implementing robust data governance practices and regular quality checks. - Develop and enforce data management policies and procedures to maintain the highest standards of data quality. - Train and support team members in best practices for data analysis and reporting, fostering a data-driven culture within the organization. - Required Skills and Qualifications: - Bachelor's degree in business administration, economics, engineering, marketing, or a related field. - Minimum of 2 years of experience in administrative, commercial areas, or market research industry. - Advanced proficiency in Microsoft Office Suite, especially Excel; strong analytical and data visualization skills. - Proficient in English and Spanish. - Strong analytical skills to identify gaps and market opportunities.