Marketing Digital Specialist We are seeking a skilled and innovative Digital Marketing Specialist with high skills for the development and updating of our web platforms (Web Page/Landing Page) and works continuously with the content creation agency and our team based outside of Colombia in English. Main activities: Collaborate with Omnichannel and Digital, Marketing, and Medical teams to develop engaging landing pages aligned with key campaigns. Comprehend the design system and capabilities to ensure timely execution of digital initiatives. Analyze the outcomes of implemented tactics to identify potential optimizations for future campaigns. Collaborate with the digital creative agency to conceptualize and design landing pages, emails, and social media ads. Partner with the digital media agency to devise media plans that drive lead generation and increase log-ins, aligning with our overarching goals. Understand our email marketing capabilities to craft personalized email journeys leveraging web page user behaviours, and develop monthly platform email news journeys. Be accountable and follow-up on budgets and projects assigned. Qualifications Bachelor’s degree in business administration, design, marketing, communication, or advertising. Minimum 2 years of experience in the digital area (preferably in the pharmaceutical industry). Essential experience in web pages/landing pages and channels such as WhatsApp. Great communication and corporate relations skills. Experience in relationships, coordination, and direct work with agencies. Proficient in oral and written English (Interview and assessment in English). Ability to manage multiple requests simultaneously. Strong cross-functional collaboration and stakeholder management skills. Proficiency in digital and data analytics using tools such as Adobe Analytics, CRM, and database analysis for segmentation. Familiarity with digital marketing, including paid search, paid social, social media, and SEO. Knowledge in user experience and digital product management. High skills in creativity and innovation. #J-18808-Ljbffr