Join to apply for the Senior Marketing Manager role at Booth & PartnersJoin to apply for the Senior Marketing Manager role at Booth & PartnersGet AI-powered advice on this job and more exclusive features.Direct message the job poster from Booth & PartnersHR Management | HR TA | HR analytics | People TeamJob Summary:The company is seeking a strategic, data-driven senior marketing leader to drive attendance, engagement, and ROI across our global B2B event portfolio. This role owns the full lifecycle of event marketing—from audience acquisition and digital campaigns to analytics and optimization—and is central to our mission of informing and connecting the world’s energy professionals.We believe our events are not just gatherings—they are platforms that shape the future of global energy. We are looking for a marketer who wants to make a measurable impact by driving audience engagement and delivering business value to our customers.Key Responsibilities:Lead integrated, multi-channel marketing campaigns for in-person (primary) and virtual events.Develop full-funnel marketing strategies focused on driving paid registrations, audience growth, and sponsor ROI.Optimize Campaign PerformanceManage segmentation, registration, and campaign automation via Cvent, Omeda, and related platforms.Create and optimize emails and web pages using HTML/CSS to improve conversion rates and engagement.Leverage Tools & Platforms for ScaleMonitor and report on KPIs including registration growth, conversion rates, ROAS, and attendee engagement.Use A/B testing and data analysis to improve campaign outcomes.Collaborate to Enhance RelevancePartner with editorial, sales, and events teams to ensure messaging alignment and audience relevance.Stay informed on energy industry trends and apply insights to refine marketingapproaches.Success in this role will be measured by:Year-over-year growth in paid event registrations.Campaign conversion rates (email, paid media, landing pages).Marketing-generated leads and sponsor value delivery.RequirementsBachelor’s degree in Marketing, Communications, or related field.5+ years of experience in digital marketing, with a proven record of success in paid delegate event promotions.Proficiency with marketing and event platforms including Omeda, Cvent, Google Analytics, and automation tools.Strong HTML/CSS skills for editing emails and landing pages.Deep understanding of the B2B energy sector or complex technical audiences.Analytical mindset with experience in A/B testing, campaign optimization, and ROI analysis.Proven ability to lead projects cross-functionally and meet deadlines in a fast-paced environment. Life insurance Birthday day off. Indefinite-term labor contract, with all legal benefits.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing, Strategy/Planning, and AdvertisingIndustriesOil and GasReferrals increase your chances of interviewing at Booth & Partners by 2xSign in to set job alerts for “Marketing Manager” roles.Bogota, D.C., Capital District, Colombia 1 month agoBogota, D.C., Capital District, Colombia 6 days agoBogota, D.C., Capital District, Colombia 2 weeks agoBogota, D.C., Capital District, Colombia 3 weeks agoBogota, D.C., Capital District, Colombia 1 month agoBogota, D.C., Capital District, Colombia 1 week agoBogota, D.C., Capital District, Colombia 2 months agoCommunity Builder & Social Media Manager (Reddit & Other Social Platforms)Bogota, D.C., Capital District, Colombia 1 month agoDigital Marketing Client Success ManagerBogota, D.C., Capital District, Colombia 5 months agoBogota, D.C., Capital District, Colombia 2 months agoBogota, D.C., Capital District, Colombia 1 month agoDigital Marketing Client Success ManagerDigital Marketing Client Success ManagerBogota, D.C., Capital District, Colombia 4 hours agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr