About Nu Colombia Nu Colombia is a part of Nubank, a global digital banking platform and technology-leading company. Our mission is to redefine people's relationships with money across Latin America. The Role And Team We are the team responsible for building the brand in Brand, for both potential customers so that they choose us as their financial ally, and for current customers to increase product engagement and cross-selling opportunities. Our Responsibilities - Support the timely execution of the marketing strategy and brand plan of the year. - Plan and execute long, mid and short term marketing initiatives considering timeline, budget and main goals (KPIs) we want to achieve. - Own or co-lead projects and give end to end follow up to ensure launching on time and form. - Collaborate with different areas and stakeholders to build and launch strong brand campaigns and/or different products and features. - Make post launch analysis to assess the impact of our initiatives. About The Job We are looking for a Marketing Senior Analyst who has: - 4+ years of relevant experience in brand strategy and marketing. - Brand fundamentals / knowledge. - Analytical and creative thinking. - English and Spanish professional proficiency. - Experience in Budget supervision. - Initiative, self-motivation, the ability to work independently. - Organization and an orientation to detail. - Experience running integrated brand campaigns and product/features launches. - Experience in brand architecture and brand positioning frameworks. - Excellent team player and interpersonal skills. - The ability to handle a multitude of projects and issues at one time. - Social media understanding. Benefits - Equity at Nu Colombia. - Health insurance. - Vacations of 15 workdays. - NuLanguage - Language learning program. - Parental leaves. Location The position is based in Bogotá, Colombia. Work Environment We follow the Nu Way of Working, which allows for flexibility and collaboration. Our work model includes two-month cycles of remote work and office time.