Immerse in Immigrant Community Development At a pioneering organization, we strive to empower immigrant workers in the U.S. through seamless digital experiences and stablecoin rails. About the Role: - Design and execute strategies for community growth among immigrant workers in the U.S., leveraging digital platforms, content, and real-life interactions. Key Responsibilities: Community Building & Engagement - Develop and manage WhatsApp, Telegram, and other relevant community channels. - Moderate and interact with the community daily, responding to questions, facilitating discussions, and spotting engagement opportunities. - Actively listen to community feedback to inform product insights and sentiment tracking. Content & Social Media Strategy - Create valuable, culturally relevant content for our immigrant audience (video, text, reels, voice notes, memes, etc.). - Develop and implement social media strategies across Instagram, Facebook, TikTok, and community pages where immigrants spend time. - Write blog posts and community-driven stories that boost SEO and online presence. Partnerships & Activations - Identify and secure partnerships with podcast sponsors popular with immigrant communities. - Build relationships with YouTube influencers, TikTok creators, and local micro-influencers to amplify our message. - Represent the organization at event sponsorships, activations, and local meetups — virtually or occasionally in-person — to strengthen grassroots presence. Community-Led Growth Strategy - Develop creative referral programs, ambassador initiatives, and engagement challenges to incentivize word-of-mouth growth. - Track and report on community KPIs (member growth, engagement, conversion to product, NPS, etc.). You'll Thrive at This Organization if You: - Are deeply empathetic and passionate about immigrant communities and financial inclusion. - Have 2+ years of experience in community building, social media, or grassroots marketing — ideally in a fast-paced startup or fintech environment. - Are a strong communicator in Spanish and English (bilingual fluency is a must). - Are highly creative, resourceful, and scrappy — able to run tests, iterate fast, and connect with people in an authentic way. - Understand what makes immigrant communities tick, share, trust, and refer.