Omnichannel Strategist Ever feel burnt out by bureaucracy? Us too. That’s why we’re changing the way we work— for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here . TASKS AND RESPONSABILITIES Develop an Omnichannel roadmap for a Bayer brand, considering the customer patient journey and the relevant stakeholders included in the buying process. Identify and prioritize relevant stakeholders in the omnichannel strategy, including HCPs (e.g., physicians, nurses), payers (e.g., hospitals, pharmacies, HMOs), patients, and general public. Actively participate in the product team, serving as a trusted advisor to the marketing, medical, and access teams, ensuring the brand strategy encompasses an integrated customer engagement and experience. Develop and implement an omnichannel brand strategy, customizing the communication to different target audiences and activating the most appropriate channel for each customer. Define specific business objectives for different customer segments, optimizing the Omnichannel performance and maximizing the outcomes. Leverage global and regional content strategies and campaigns, ensuring the global communication plan to be executed efficiently in a local level. Collaborate closely with relevant global and regional teams to evaluate and implement the communication plan and digital solutions that facilitate customer engagement aligned with brand objectives. Management of content, creative and activation agencies for Omnichannel strategies, guaranteeing the execution and delivery of results according to them and being responsible for their proper functioning and administration. Shares recommendations on enhancing customer experience, considering the segmentation of HCPs, patient behavior, KPI tracking, omnichannel reports. Continuously Monitor performance metrics, analyze data, and provide actionable insights to continuously enhance campaign effectiveness. Provides strategic guidance and supports the implementation of the Omnichannel plans, ensuring strict compliance with local guideline. KPIs establishment and periodic review with the content agency. Maintain current Bayer contracts and agreements with the content agency in accordance with Bayer policies and procedures. WHO YOU ARE Bachelor’s degree in business administration, communications, marketing or any similar. A relevant advanced degree is a plus. 3 years of customer experience activation, planning and implementation of customer journey design, content creation and digital marketing. Advanced English Level. Leadership, communication and teamwork skills, strong influence with the ability to guide and inspire a team’s towards achieving ambitious objectives. Cross functional teams’ player and with exceptional interpersonal and communication abilities. Extensive knowledge in content generation and activation across diverse channels including but not limited to Sales Force calls, CRM platforms like Veeva, participation in congresses, social media engagement, mobile applications, website optimization, SEO and SEM strategies, digital advertising (ADDs), and online brand development. Proficient in interpreting and analyzing reports, KPIs, and other data metrics. Ability to translate insights into actionable strategies and data-driven decisions. WHAT WE OFFER YOU Hybrid Working Style. Full time employment contact. Wide range of development opportunities. Competitive salary. Attractive benefits package. Good working conditions and comfortable working environment. The compatibility of family and career is important to us. We support flexible working time models and the option of working from home. At Bayer we believe in diversity, equity and inclusion. We aim to create an environment in which everybody can feel authentic, respected and equally valued. Every day we strive to reflect our values through our people unique capabilities, self-experiences, and aspirations. We, intentionally seek diversity, to enable our people bring their fullest potential out and encourage others to likewise do so. Our company wins, when we leverage our capabilities to lead the cultural transformation in our business, positively impacting the society. Candidates who meet the requirements based on the job profile will be considered for employment regardless of physical disability, race, color, religion, sex, age, sexual orientation, gender identity and will not be at a disadvantage if unemployed. Application Period: 02/05/2025 - 02/19/2025 Reference Code: 838533 Division: Pharmaceuticals Location: Colombia : Cundinamarca : Bogota Functional Area: Marketing Employment Type: Regular Work Time: Full-Time Contact Us Address E-Mail Bogotá, Colombia HROP_TA_PACA@BAYER.COM #J-18808-Ljbffr