About Aspenview Technology Partners We are passionate about transforming the way organizations approach technology. Our team specializes in creating high-performing, nearshore IT teams to help clients innovate faster and more efficiently. We are committed to fostering a culture of innovation, diversity, and collaboration, where talented people can do their best work and grow in their careers. Job Description The Lead Generation Analyst will play a key role in driving business growth by identifying, researching, and qualifying potential clients. This includes conducting market research, analyzing data, and executing lead generation strategies to drive high-quality leads into the sales pipeline. The ideal candidate will have a strong understanding of the IT consulting industry and services, as well as knowledge of lead generation best practices and strategies. Responsibilities Include: • Identifying high-value prospects through market research and data analysis • Refining lead targeting strategies based on industry trends, customer pain points, and emerging technologies • Building and maintaining an accurate and up-to-date database of qualified leads using CRM systems and other data enrichment tools • Ensuring compliance with data protection regulations when handling prospect data • Executing targeted campaigns leveraging industry insights and monitoring conversion rates to optimize outreach strategies • Partnering with sales teams to align lead generation efforts with sales pipeline goals About You We are looking for a detail-oriented professional who thrives in a fast-paced, metrics-driven environment. To succeed in this role, you should have a Bachelor's degree in Marketing, Business, or a related field, and 2+ years of experience in lead generation, market research, or data analysis. Strong research and analytical skills, as well as proficiency in marketing automation tools, are essential.