At Diageo, we are the world's leading premium drinks company with over 200 brands sold in nearly 180 countries. Our team is passionate about building brands that consumers love, and we're looking for a skilled Category & Channel Development Manager to join our team in Bogotá Distrito Capital - Municipio, Colombia. About the Role The successful candidate will lead the development and growth of the category and channel by owning the strategic vision and designing the commercial growth plan for how our brands unlock and drive growth opportunities within Traditional off trade channels. This includes having a forward-looking vision to identify trends that move the brand and category strategy one step ahead of customer, shopper, and consumer needs. Key Responsibilities - Identify insights and Channel-Category trends with an end-to-end (E2E) view, considering the value chain, service models, shopper, customer, and category, to ensure efficient channel & Category development. - Identify category growth drivers within channels translating those drivers into 3Y-Channel Business Plan; ensuring the integration with shopper development and RGM drivers, resulting in a single, aligned commercial plan. All planned channel activities must consider replicability in digital environments where applicable. - Identify whitespaces opportunities in terms of DIAGEO's brands input into category plans (innovation, format, usage occasion) that drive future growth in the channel. - Build Channel-Salesforce facing stories to support brand initiatives through a category lens, leading the development and persuasive delivery of the Channel Planning and MacroPlanner, including all required information (critical metrics, distributor-level deployment, regional and customer plans, etc.). - Develop and continuously update the