Job Title \ As a key player in our digital marketing team, you will be responsible for driving demand generation, retention, and new opportunities through effective advertising strategies. \ This role involves operational responsibility for advertising actions in assigned regions, including activation, optimization, and acceleration of demand. You will leverage best practices in digital marketing to plan, activate, monitor, and optimize strategies to achieve business objectives. \ \ - Develop and execute digital paid campaigns aligned with regional performance marketing goals. \ - Create targeted audiences and segments based on market analysis and customer insights. \ - Maintain regular campaign performance monitoring and propose optimization actions to improve results. \ - Design compelling text ads in English, adhering to brand guidelines and tone. \ - Contribute to budget allocation and ensure efficient budget management across paid advertising campaigns. \ - Prioritize active participation in planning meetings to align on shared objectives and tactics. \ - Foster collaboration with cross-functional teams, including content, SEO, web, product owners, and field marketing managers, to ensure cohesive strategy execution. \ - Stay up-to-date with new paid advertising platforms and technologies, as required by project needs. \ - Manage UTM codes and support marketing automation initiatives. \ - Leverage data-driven insights to inform decisions and drive continuous improvement. \ - Promote testing and optimization mindset, advocating for data-driven risk-taking. \ - Develop and maintain productive work relationships with internal stakeholders and colleagues. \ - Stay informed about industry trends and best practices in paid media and digital continuity solutions. \ - Advocate for employee development and training to enhance skill sets and job performance. \ - Take ownership of reporting and dashboard creation to track key performance indicators (KPIs). \