Lead the company's communication optimization through advanced data-driven insights and analytics, as wells as technology strategy definition and implementation to manage inbound communication. this role is instrumental in developing targeted, measurable strategies that resonate with key audiences and drive engagement. by leveraging analytics, this position shapes communication efforts to align with organizational goals, continuously improving outreach and lead generation effectiveness, refining audience targeting, and ensuring that all inbound communications support the company's overall mission and brand positioning. key functions global data and communication technology strategy development : design and implement the data and automatization framework needed for efficient and effective content management in all the countries, taking into account the new ai context data & distribution factory development: design and implement a content as a service platform for the entire organization to create, distribute and optimize its content in an autonomous and efficient way, while aligned with brand and corporate goals. audience understanding : develop and document buyer personas to accurately target and engage key audience segments. inbound communications management : oversee and optimize inbound communication channels to ensure timely and effective responses, enhancing audience interaction. data analysis : collect, analyse, and interpret communication metrics to assess the effectiveness of strategies and identify areas for improvement. performance monitoring : create dashb...
Lead the company’s communication optimization through advanced data-driven insights and analytics, as wells as technology strategy definition and implementation to manage inbound communication. this role is instrumental in developing targeted, measurable strategies that resonate with key audiences and drive engagement. by leveraging analytics, this position shapes communication efforts to align with organizational goals, continuously improving outreach and lead generation effectiveness, refining audience targeting, and ensuring that all inbound communications support the company’s overall mission and brand positioning. key functions global data and communication technology strategy development : design and implement the data and automatization framework needed for efficient and effective content management in all the countries, taking into account the new ai context data & distribution factory development: design and implement a content as a service platform for the entire organization to create, distribute and optimize its content in an autonomous and efficient way, while aligned with brand and corporate goals. audience understanding: develop and document buyer personas to accurately target and engage key audience segments. inbound communications management: oversee and optimize inbound communication channels to ensure timely and effective responses, enhancing audience interaction. data analysis: collect, analyse, and interpret communication metrics to assess the effectiveness of strategies and identify areas for improvement. performance monitoring: create dashb...
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