Job title: facebook ads specialist shift: 9 am to 5:30 pm est location: work from home we are looking for a facebook ads specialist, who will work to help scale social advertising efforts geared towards growing leads and social engagement on a day-to-day basis. this role is for someone who is able to find efficient growth via facebook. you thrive in building, maintaining and optimizing digital advertising campaigns and have an experimental and methodological approach. the position requires a blend of creativity, analytical skill, perseverance and results-oriented problem-solving. ultimately, you should be able to handle fb ads in boosting the brand’s target for each campaign. the job description does not constitute a contract of employment and is subject to managerial discretion. key responsibilities: - build and execute facebook ads media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification - understanding client's products/services and business goals to target to well-researched audiences - run testing to determine the best-performing ads - generating leads and sales using facebook ads - collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. - craft landing pages and lead generation forms for our content to distribute through relevant paid programs. - stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, and attribution. - setup and execution of success...
Job title: google ads specialist shift: 9 am to 5:30 pm est location: work from home we are in search of a google ads specialist, who will be responsible for managing and optimizing google adwords campaigns. they’re tasked with creating, updating, and monitoring ad copy, keywords, bids, and other elements of google's marketing strategy. google ads specialists must be well-versed in digital marketing best practices. they need to know how to create compelling ads that will catch the attention of potential customers while also driving conversions. the specialist also needs to know how to effectively manage the budget so that they can maximize roi on every dollar spent. management reserves the right to modify or update the job description at any time, and such changes may be made without prior notice. the job description does not constitute a contract of employment and is subject to managerial discretion. responsibilities: - research and administer accounts for google paid campaigns with the awareness to identify opportunities, building budgets along the way. - executive day-to-day optimization and management of campaigns, including the delivery of digestible metrics to clients. - spearhead the building of our paid media client offerings, being able to articulate features and benefits. - participate in forming effective paid search strategies. - launch and optimize various ppc campaigns. - oversee accounts on search platforms (e.g. google adwords, bing). - be involved in keyword selection and audience targeting. - track kpis to assess performance and pinpoint issues. - pr...
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