At Infobip, we dream big and value creativity, persistence, and innovation. We believe that teamwork enables us to reach greater heights. Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Our platform is used by almost 80% of the population, making it the largest network of its kind and the only full-stack cloud communication platform globally. We aim to create life-changing interactions between humans and online services with new and unseen solutions. As a Senior Growth Marketing Specialist, you will enhance our marketing processes and optimize conversion rates. You will maintain strong communication between marketing and sales, collaborate with various departments, and embed our CRM strategy. Responsibilities include improving subscriber lists, creating campaign reports, segmenting data, and optimizing email campaigns. - Strategic review of incoming marketing processes - Creating documentation and process improvements for incoming marketing - Maintaining relationships with sales representatives and establishing strong communication between marketing and sales teams - Collaborating with other departments and engaging stakeholders to ensure customer relationship management strategy and tools are fully embedded. - Working on improving the list of subscribers for newsletters and campaigns - Creating campaign reports - Data selection and segmentation - preparing a list of campaigns, ensuring systems support required data selection. - Measuring results and optimizing email campaigns - Working with the content management team and designing management team to improve content and effectiveness of email campaigns. - Improving customer-to-user conversion rates - Collaborating with the sales development team and maintaining strong communication between marketing and sales departments Requirements: - Advanced English skills are required for this role. - Knowledge of Marketing Automation is required - Knowledge in Digital Ads is required - Demand generation campaigns - Brand awareness campaign - Email Nurture - Lead flows and sales funnel - A/B Testing - Experience with Budget management - Account base marketing Infobip employees come from diverse backgrounds, characteristics, and experiences, united by their passion and talent helping us achieve our mission. That's why Infobip is committed to creating a diverse workplace and is proud to be an equal-opportunity employer.