Job Description This is a remote position. Schedule: Monday to Friday, 9:00 AM – 6:00 PM CST (Nebraska Time) Total weekly hours: 40 Hours Join a dynamic digital marketing team as an Social Media Specialist and take the lead in driving measurable results for a variety of clients. You’ll develop and execute advanced SEO strategies using tools like SEMrush, optimize websites for search visibility, and stay ahead of ever-changing algorithms. This role combines technical know-how with creative thinking to improve rankings, traffic, and overall performance. Content Creation & Graphic Design • Design eye-catching graphics, GIFs, and short videos using tools like Adobe Creative Suite or Canva. • Adapt visual assets for Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest, and YouTube. Channel Management & Scheduling • Plan and publish daily posts, stories, and reels across all social channels. • Monitor account health—respond to comments, messages, and mentions within 24 hours. Content Writing & Storytelling • Write compelling captions, blogs, and micro-copy that reflect our brand voice and drive action. • Develop content calendars aligned with promotions, campaigns, and seasonal trends. Meta Ads & Paid Social • Strategize, build, and optimize Facebook & Instagram ad campaigns (awareness, traffic, lead gen, remarketing). • Track key metrics (CTR, CPC, CPA, ROAS) and adjust targeting, creative, and budgets for maximum ROI. Analytics & Reporting • Use platform insights and Google Analytics to measure performance, identify growth opportunities, and prepare monthly reports. • A/B-test creatives, copy, and ad audiences to continuously improve engagement and conversion rates. Collaboration & Strategy • Work closely with design, SEO, and content teams to ensure a cohesive brand presence. • Stay up to date on social trends, best practices, and emerging features; recommend new tactics. Requirements Qualifications & Skills Proficiency in graphic design tools (Adobe Photoshop/Illustrator, Canva, or similar). Strong writing skills with an ability to craft persuasive, on-brand copy. Proven track record running Meta (Facebook & Instagram) ad accounts, including campaign setup, optimization, and reporting. Familiarity with social scheduling tools (e.g., Hootsuite, Buffer, Sprout Social) and basic SEO principles. Excellent organizational skills and the ability to manage multiple campaigns and deadlines simultaneously. Data-driven mindset: comfortable analyzing performance metrics and turning insights into action. Independent Contractor Perks HMO Coverage for eligible locations Permanent work from home Immediate hiring Steady freelance job ZR_25185_JOB Requirements Proficiency in graphic design tools (Adobe Photoshop/Illustrator, Canva, or similar). Strong writing skills with an ability to craft persuasive, on-brand copy. Proven track record running Meta (Facebook & Instagram) ad accounts, including campaign setup, optimization, and reporting. Familiarity with social scheduling tools (e.g., Hootsuite, Buffer, Sprout Social) and basic SEO principles. Excellent organizational skills and the ability to manage multiple campaigns and deadlines simultaneously. Data-driven mindset: comfortable analyzing performance metrics and turning insights into action.