Join to apply for the Eye Care Brand Analyst role at AbbVie Company Description AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn, and TikTok. Job Description Enrich the patient and consumer experience by working closely with multidisciplinary teams to drive marketing engagement, positioning, and customization across stakeholders. Support the Eye Care portfolio strategy and tactical plan for the Latam northern Cluster. Gather insights externally and internally to guide marketing campaigns development for HCPs, Customers, and Consumers, operating within AbbVie’s business code of conduct, policies, and all applicable laws and regulations. Qualifications Lead the tactical design and implementation of innovative marketing initiatives delivering holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives, and interactive and customized content for HCPs, customers, and consumers. Play an active role with the in-field team and manage the CLM process to support IFT in the tactical execution across the region. Participate and contribute to trade marketing plans, design, and execution for OTC/OTX categories across the portfolio. Strengthen Brand Team insights gathered from stakeholders to form a marketing perspective on Brand issues, competitive positioning, and market dynamics, drawing actionable insights from sales data, promotional performance, and other relevant metrics. Create and manage project timelines, including tasks, dependencies, and milestones. Plan, allocate, and monitor marketing and sales support budgets to ensure efficient resource utilization. Bachelor’s Degree in marketing or equivalent. 1-3 years of marketing experience, ideally with a diverse background in healthcare and other industries and functions. Digital knowledge and experience preferred. Strong patient and consumer empathy and understanding of customer needs when developing tailored messages and materials. Effective project and team management skills to ensure successful delivery of marketing initiatives. English language proficiency, both verbal and written. Additional Information AbbVie is an equal opportunity employer committed to operating with integrity, driving innovation, transforming lives, and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html Applicants seeking a reasonable accommodation can find more information here . Seniority level Entry level Employment type Full-time Job function Marketing and Sales Industries Pharmaceutical Manufacturing and Biotechnology Research #J-18808-Ljbffr