Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at . follow @abbvie on , , , , and . job description purpose guide promotional strategy across eye care patient journey, ensuring portfolio products' success in the market, maximizing its value and meeting patient and hcps needs. develop and execute brand strategy and tactical plans, follow-up on product performance, identify opportunities for improvement, and manage risks. lead in field team, coaching salesforce to maximize short- and long-term product sales performance. operate within abbvie's business code of conduct, policies and all applicable laws and regulations. responsibilities - collaborate with brand team and in-field team members. seek cross functional cooperation, facilitate cross-stakeholder discussions (hcp and non-hcp stakeholders) and synthesize the insights gained to identify target segments, determine brand positioning and drive engagement. - guide the design and implementation of all commercial activities and include innovative marketing tactics, partnerships, multi-channel opportunities and multi-stakeholder initiatives to meet strategic brand objectives. - lead brand in-field team. optimize resource uti...
Join to apply for the eye care brand analyst role at abbvie company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at . follow @abbvie on x, facebook, instagram, youtube, linkedin, and tiktok. job description enrich the patient and consumer experience by working closely with multidisciplinary teams to drive marketing engagement, positioning, and customization across stakeholders. support the eye care portfolio strategy and tactical plan for the latam northern cluster. gather insights externally and internally to guide marketing campaigns development for hcps, customers, and consumers, operating within abbvie’s business code of conduct, policies, and all applicable laws and regulations. qualifications - lead the tactical design and implementation of innovative marketing initiatives delivering holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives, and interactive and customized content for hcps, customers, and consumers. - play an active role with the in-field team and manage the clm process to support ift in the tactical execution across the region. - participate and contribute to trade marketing plans, design, and ex...
Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at www.abbvie.com. follow @abbvie on x, facebook, instagram, youtube, linkedin and tik tok (https://www.tiktok.com/@abbvie) . job description purpose guide promotional strategy across eye care patient journey, ensuring portfolio products' success in the market, maximizing its value and meeting patient and hcps needs. develop and execute brand strategy and tactical plans, follow-up on product performance, identify opportunities for improvement, and manage risks. lead in field team, coaching salesforce to maximize short- and long-term product sales performance. operate within abbvie’s business code of conduct, policies and all applicable laws and regulations. responsibilities + collaborate with brand team and in-field team members. seek cross functional cooperation, facilitate cross-stakeholder discussions (hcp and non-hcp stakeholders) and synthesize the insights gained to identify target segments, determine brand positioning and drive engagement. + guide the design and implementation of all commercial activities and include innovative marketing tactics, partnerships, multi-channel opportunities and multi-sta...
Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at www.abbvie.com. follow @abbvie on x, facebook, instagram, youtube, linkedin and tik tok (https://www.tiktok.com/@abbvie) . job description enrich the patient and consumer experience by working closely with multidisciplinary teams to drive marketing engagement, positioning and customization across stakeholders. support eye care portfolio strategy and tactical plan for latam northern cluster. gather insights externally and internally to guide marketing campaigns development for hcps, customers and consumers, operating within abbvie business code of conduct, policies and all applicable laws and regulations. qualifications + lead the tactical design and implementation of innovative marketing initiatives delivering holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives and interactive and customized content for hcps, customers and consumers. + play an active role with the in field team and manage the clm process to support ift in the tactical execution across the region. + participate and contribute on trade marketing plans, design and execution, for otc/otx categori...
Join to apply for the eye care brand analyst role at abbvie company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at www.abbvie.com . follow @abbvie on x, facebook, instagram, youtube, linkedin, and tiktok. job description enrich the patient and consumer experience by working closely with multidisciplinary teams to drive marketing engagement, positioning, and customization across stakeholders. support the eye care portfolio strategy and tactical plan for the latam northern cluster. gather insights externally and internally to guide marketing campaigns development for hcps, customers, and consumers, operating within abbvie’s business code of conduct, policies, and all applicable laws and regulations. qualifications lead the tactical design and implementation of innovative marketing initiatives delivering holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives, and interactive and customized content for hcps, customers, and consumers. play an active role with the in-field team and manage the clm process to support ift in the tactical execution across the region. participate and contribute to trade marketing plans, design, and e...
En abbvie estamos buscando el mejor talento para que sea parte de nuestro equipo como coordinador de market access. como coordinador de market access serás responsable de la evaluación de la estrategia comercial a implementar en los países de región norte para todo el portafolio de la compañía. deberás proponer estrategias comerciales que se ajusten a las necesidades de los diferentes sistemas de salud de la región y que permitan el mejor desempeño de las marcas. tendrá relacionamiento directo con las unidades de negocio y el ift comercial y de acceso para detectar necesidades de cada marca en campo. realizarás evaluaciones simples financieras que permitan determinar la viabilidad de implementación de las propuestas comerciales. trabajarás en equipo con diferentes áreas de la compañía para definir la estructura ideal de los acuerdos comerciales que cumpla con todos los requerimientos desde legal, oec, finanzas y operaciones. principales funciones: - evaluación de estrategias comerciales para todo el portafolio - análisis de las necesidades detectadas en campo que permita la identificación de áreas de oportunidad sin explotar - generar recomendaciones estratégicas y planes de acción de acuerdo con la información analizada - elaborar reportes y presentaciones de la información analizada al equipo directivo de la organización - elaboración de propuestas comerciales innovadoras que permitan diferenciación vs los competidores en los diferentes mercados de la región norte - actualización constante en temas regulatorios y tendencias del sector salud - seguimiento y partici...
Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at . follow @abbvie on x , facebook , instagram , youtube , linkedin , and tiktok . job description el brand manager oncology tendrá la misión de construir y liderar la implementación de la estrategia de marketing y planes tácticos que permita mantener el liderazgo de nuestro principal producto en colombia y continuar desarrollando el potencial del negocio en nes. - coordinar la colaboración continua de los miembros de brand team . integrar las estrategias dirigidas a cada actor (stakeholder) del mercado a través del trabajo cross-funcional con las diferentes capabilities del brand team. - desarrollar y ejecutar el plan estratégico y táctico de la marca , incorporando estrategias de marketing omnicanal y proponiendo kpis que permitan medir la implementación de los objetivos. - definir la estrategia de comunicación promocional según el segmento y canal de preferencia de los stakeholders, así como la creación de materiales que soporten dicha comunicación. - liderar el lanzamiento de haciendo todo lo posible , el abbviepro en colombia , y aterrizar la estrategia análoga en los mercados de nes. - diseñar, realizar y participar ...
Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at . follow @abbvie on x , facebook , instagram , youtube , linkedin and tik tok . job description primary job function/mission put in place the strategic vision through the development of regulatory dossiers as subject matter expert (sme) assuring the correct and clear information across the process. influencing the regulatory environment with a clear purpose to achieve, that includes, regulatory timelines, evaluation, and approval, avoid deficiency letters, increase understanding of product information. assure internal regulatory processes, to be accurate and on time for audit processes. main resposibilities: - preparation of state-of-the-art regulatory dossiers, according to product regulatory strategy previously aligned. - tend to look always for a first pass approval from the health authorities. in case any inquire, assure a timely and accurate response as well as look for learning, avoiding same inquiries in future regulatory processes. - responsible for safety information update contained in the local labeling of products marketed in north region according to abbvie policies and local regulations (ccds manageme...
Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at . follow @abbvie on x , facebook , instagram , youtube , linkedin and tik tok . job description primary job function the role ensures compliance with cluster north laws and abbvie's guidelines in executing multi country observational studies (mcos) and oversees their conduction, tracking, remuneration, and database management. it leads the development of evidence generation projects, supports medical affairs teams, manages audits, and participates in gap assessment processes. the role aligns projects with global and local product strategies, leads regulatory processes and scientific partnerships, and supports the medical director in budget planning. core job responsibilities - ensure mcos compliance with cluster north laws and abbvie's sops/guidelines. - oversee mcos conduction, tracking, remuneration, and database reporting. - lead diverse evidence generation projects and support medical affairs in real world evidence (rwe). - manage strategies and planning for audits and ensure service provider qualifications. - participate in the "gap assessment" process and manage the selection of investigation centers and invest...
Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at www.abbvie.com. follow @abbvie on x, facebook, instagram, youtube, linkedin and tik tok (https://www.tiktok.com/@abbvie) . job description purpose guide promotional strategy across eye care patient journey, ensuring portfolio products' success in the market, maximizing its value and meeting patient and hcps needs. develop and execute brand strategy and tactical plans, follow-up on product performance, identify opportunities for improvement, and manage risks. lead in field team, coaching salesforce to maximize short- and long-term product sales performance. operate within abbvie’s business code of conduct, policies and all applicable laws and regulations. responsibilities + collaborate with brand team and in-field team members. seek cross functional cooperation, facilitate cross-stakeholder discussions (hcp and non-hcp stakeholders) and synthesize the insights gained to identify target segments, determine brand positioning and drive engagement. + guide the design and implementation of all commercial activities and include innovative marketing tactics, partnerships, multi-channel opportunities and multi-sta...
Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at www.abbvie.com. follow @abbvie on x, facebook, instagram, youtube, linkedin and tik tok (https://www.tiktok.com/@abbvie) . job description enrich the patient and consumer experience by working closely with multidisciplinary teams to drive marketing engagement, positioning and customization across stakeholders. support eye care portfolio strategy and tactical plan for latam northern cluster. gather insights externally and internally to guide marketing campaigns development for hcps, customers and consumers, operating within abbvie business code of conduct, policies and all applicable laws and regulations. qualifications + lead the tactical design and implementation of innovative marketing initiatives delivering holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives and interactive and customized content for hcps, customers and consumers. + play an active role with the in field team and manage the clm process to support ift in the tactical execution across the region. + participate and contribute on trade marketing plans, design and execution, for otc/otx categori...
Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at www.abbvie.com . follow @abbvie on x , facebook , instagram , youtube , linkedin , and tiktok . job description el brand manager oncology tendrá la misión de construir y liderar la implementación de la estrategia de marketing y planes tácticos que permita mantener el liderazgo de nuestro principal producto en colombia y continuar desarrollando el potencial del negocio en nes. coordinar la colaboración continua de los miembros de brand team . integrar las estrategias dirigidas a cada actor (stakeholder) del mercado a través del trabajo cross-funcional con las diferentes capabilities del brand team. desarrollar y ejecutar el plan estratégico y táctico de la marca , incorporando estrategias de marketing omnicanal y proponiendo kpis que permitan medir la implementación de los objetivos. definir la estrategia de comunicación promocional según el segmento y canal de preferencia de los stakeholders, así como la creación de materiales que soporten dicha comunicación. liderar el lanzamiento de haciendo todo lo posible , el abbviepro en colombia , y aterrizar la estrategia análoga en los mercados de nes. diseñar, realizar y participar e...
Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at www.abbvie.com. follow @abbvie on x, facebook, instagram, youtube, linkedin, and tiktok. job description el brand manager oncology tendrá la misión de construir y liderar la implementación de la estrategia de marketing y planes tácticos que permita mantener el liderazgo de nuestro principal producto en colombia y continuar desarrollando el potencial del negocio en nes. - coordinar la colaboración continua de los miembros de brand team. integrar las estrategias dirigidas a cada actor (stakeholder) del mercado a través del trabajo cross-funcional con las diferentes capabilities del brand team. - desarrollar y ejecutar el plan estratégico y táctico de la marca, incorporando estrategias de marketing omnicanal y proponiendo kpis que permitan medir la implementación de los objetivos. - definir la estrategia de comunicación promocional según el segmento y canal de preferencia de los stakeholders, así como la creación de materiales que soporten dicha comunicación. - liderar el lanzamiento de haciendo todo lo posible, el abbviepro en colombia, y aterrizar la estrategia análoga en los mercados de nes. - diseñar, realizar y participar en a...
En abbvie, estamos buscando un key account representative para aesthetics. en este rol serás el líder de las ventas del territorio asignado y un embajador de nuestras marcas, siempre manteniendo en alto los valores de nuestra compañía. tu misión será ejecutar la estrategia comercial y las tácticas de nuestras marcas en el campo, garantizando el cumplimiento de la venta, administrando efectivamente el territorio asignado, y comunicando eficazmente nuestra propuesta de valor a los clientes. a través de una mentalidad centrada en el cliente, garantizarás el acceso oportuno a nuestros productos, y optimizarás procesos para operar con la mayor agilidad posible. así mismo, estarás a cargo de desarrollar relaciones comerciales sólidas, con el fin de conocer a profundidad las necesidades de tus clientes y proveer soluciones eficaces, operando siempre de acuerdo con el código de conducta, políticas y todas las leyes y regulaciones aplicables. tus principales funciones serán: - cumplir objetivos de venta asignados para las cuentas (venta, rotación, inventario, gestión de la cartera), contribuyendo así al resultado de la venta total del país. - proyectar ventas mensuales, basado en el historial, objetivos de venta del territorio y potencial de cada cliente. - desarrollar continuamente las cuentas del panel asignado, a través del conocimiento de las necesidades de nuestros clientes y la implementación de tácticas que permitan la adopción y crecimiento de nuestras marcas. - lograr el objetivo de cobertura y frecuencia de visitas diarias del panel médico, así como otros kpis de...
Oncohematology product manager bogota cundinamarca, co - **function**:commercial - **job type**: part-time job id: r00132866 company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our allergan aesthetics portfolio. **job description**: el brand manager oncology tendrá la misión de **construir y liderar la implementación de la estrategia de marketing y planes tácticos** que permita mantener el liderazgo **de nuestro principal producto en colombia** y continuar desarrollar el potencial del negocio en nes - coordinar la **colaboración continua de los miembros de brand team**. integrar las estrategias dirigidas a cada actor (stakeholder) del mercado a través del trabajo cross-funcional con las diferentes capabilities del brand team. - ** desarrollar y ejecutar el plan estratégico y táctico de la marca**, incorporando estrategias de marketing omnicanal y a su vez proponer kpis que permitan medir la implementación de los objetivos. - definir la **estrategia de comunicación promocional** según el segmento y canal de preferencia de los stakeholders, así como la **creación de materiales** que soporten dicha comunicación. - liderar el lanzamiento de haciendo todo lo posible, el **abbviepro en colombia**, y aterrizar la estrategia análoga en los mercados de nes - dis...
**company description** enrich the patient and consumer experience by working closely with multidisciplinary teams to drive marketing engagement, positioning and customization across stakeholders. support eye care portfolio strategy and tactical plan for latam northern cluster. gather insights externally and internally to guide marketing campaigns development for hcps, customers and consumers, operating within abbvie business code of conduct, policies and all applicable laws and regulations. **qualifications** - lead the tactical design and implementation of innovative marketing initiatives delivering holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives and interactive and customized content for hcps, customers and consumers. - play an active role with the in field team and manage the clm process to support ift in the tactical execution across the region. - participate and contribute on trade marketing plans, design and execution, for otc/otx categories across portfolio. - strengthen brand team insights gathered from across stakeholders to form a marketing perspective on brand issues, competitive positioning, and market dynamics, drawing actionable insights from sales data, promotional performance, and other relevant metrics to inform decision-making. - creating and managing project timelines, including tasks, dependencies, and milestones. - planning, allocating, and monitoring marketing and sales support budgets to ensure efficient resource utilization. - bachelor’s degree in marketing or equivalente - 1-3 years ...
Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us atwww.abbvie.com. follow @abbvie onx,facebook,instagram,youtube,linkedinandtik tok. job description primary job function the role ensures compliance with cluster north laws and abbvie's guidelines in executing multi country observational studies (mcos) and oversees their conduction, tracking, remuneration, and database management. it leads the development of evidence generation projects, supports medical affairs teams, manages audits, and participates in gap assessment processes. the role aligns projects with global and local product strategies, leads regulatory processes and scientific partnerships, and supports the medical director in budget planning. core job responsibilities - ensure mcos compliance with cluster north laws and abbvie's sops/guidelines. - oversee mcos conduction, tracking, remuneration, and database reporting. - lead diverse evidence generation projects and support medical affairs in real world evidence (rwe). - manage strategies and planning for audits and ensure service provider qualifications. - participate in the "gap assessment" process and manage the selection of investigation centers and investigators. ...
Eye care brand analyst bogota cundinamarca, co - function: commercial - job type: full-time job id: r00133021 company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. job description enrich the patient and consumer experience by working closely with multidisciplinary teams to drive marketing engagement, positioning and customization across stakeholders. support eye care portfolio strategy and tactical plan for latam northern cluster. gather insights externally and internally to guide marketing campaigns development for hcps, customers and consumers, operating within abbvie business code of conduct, policies and all applicable laws and regulations. qualifications - lead the tactical design and implementation of innovative marketing initiatives delivering holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives and interactive and customized content for hcps, customers and consumers. - play an active role with the in field team and manage the clm process to support ift in the tactical execution across the region. - participate and contribute on trade marketing plans, design and execution, for otc/otx categories across portfolio. - strengthen brand team insights gathered from across stakeh...
Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at www.abbvie.com. follow @abbvie on x, facebook, instagram, youtube, linkedin and tik tok. job description enrich the patient and consumer experience by working closely with multidisciplinary teams to drive marketing engagement, positioning and customization across stakeholders. support eye care portfolio strategy and tactical plan for latam northern cluster. gather insights externally and internally to guide marketing campaigns development for hcps, customers and consumers, operating within abbvie business code of conduct, policies and all applicable laws and regulations. qualifications - lead the tactical design and implementation of innovative marketing initiatives delivering holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives and interactive and customized content for hcps, customers and consumers. - play an active role with the in field team and manage the clm process to support ift in the tactical execution across the region. - participate and contribute on trade marketing plans, design and execution, for otc/otx categories across portfolio. - strengthen brand team insight...
Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at www.abbvie.com. follow @abbvie on x, facebook, instagram, youtube, linkedin and tik tok. job description el brand manager oncology tendrá la misión de construir y liderar la implementación de la estrategia de marketing y planes tácticos que permita mantener el liderazgo de nuestro principal producto en colombia y continuar desarrollar el potencial del negocio en nes - coordinar la colaboración continua de los miembros de brand team. integrar las estrategias dirigidas a cada actor (stakeholder) del mercado a través del trabajo cross-funcional con las diferentes capabilities del brand team. - desarrollar y ejecutar el plan estratégico y táctico de la marca, incorporando estrategias de marketing omnicanal y a su vez proponer kpis que permitan medir la implementación de los objetivos. - definir la estrategia de comunicación promocional según el segmento y canal de preferencia de los stakeholders, así como la creación de materiales que soporten dicha comunicación. - liderar el lanzamiento de haciendo todo lo posible, el abbviepro en colombia, y aterrizar la estrategia análoga en los mercados de nes - diseñar, realizar y participar en...
Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at . follow @abbvie on , , , , and . job description el brand manager oncology tendrá la misión de construir y liderar la implementación de la estrategia de marketing y planes tácticos que permita mantener el liderazgo de nuestro principal producto en colombia y continuar desarrollar el potencial del negocio en nes - coordinar la colaboración continua de los miembros de brand team. integrar las estrategias dirigidas a cada actor (stakeholder) del mercado a través del trabajo cross-funcional con las diferentes capabilities del brand team. - desarrollar y ejecutar el plan estratégico y táctico de la marca, incorporando estrategias de marketing omnicanal y a su vez proponer kpis que permitan medir la implementación de los objetivos. - definir la estrategia de comunicación promocional según el segmento y canal de preferencia de los stakeholders, así como la creación de materiales que soporten dicha comunicación. - liderar el lanzamiento de haciendo todo lo posible, el abbviepro en colombia, y aterrizar la estrategia análoga en los mercados de nes - diseñar, realizar y participar en actividades que aporten al desarrollo de educación...
Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at www.abbvie.com. follow @abbvie on x, facebook, instagram, youtube, linkedin and tik tok (https://www.tiktok.com/@abbvie) . job description enrich the patient and consumer experience by working closely with multidisciplinary teams to drive marketing engagement, positioning and customization across stakeholders. support eye care portfolio strategy and tactical plan for latam northern cluster. gather insights externally and internally to guide marketing campaigns development for hcps, customers and consumers, operating within abbvie business code of conduct, policies and all applicable laws and regulations. qualifications + lead the tactical design and implementation of innovative marketing initiatives delivering holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives and interactive and customized content for hcps, customers and consumers. + play an active role with the in field team and manage the clm process to support ift in the tactical execution across the region. + participate and contribute on trade marketing plans, design and execution, for otc/otx categori...
Job description enrich the patient and consumer experience by working closely with multidisciplinary teams to drive marketing engagement, positioning and customization across stakeholders. support eye care portfolio strategy and tactical plan for latam northern cluster. gather insights externally and internally to guide marketing campaigns development for hcps, customers and consumers, operating within abbvie business code of conduct, policies and all applicable laws and regulations. qualifications - lead the tactical design and implementation of innovative marketing initiatives delivering holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives and interactive and customized content for hcps, customers and consumers. - play an active role with the in field team and manage the clm process to support ift in the tactical execution across the region. - participate and contribute on trade marketing plans, design and execution, for otc/otx categories across portfolio. - strengthen brand team insights gathered from across stakeholders to form a marketing perspective on brand issues, competitive positioning, and market dynamics, drawing actionable insights from sales data, promotional performance, and other relevant metrics to inform decision-making. - creating and managing project timelines, including tasks, dependencies, and milestones. - planning, allocating, and monitoring marketing and sales support budgets to ensure efficient resource utilization. - bachelor’s degree in marketing or equivalente - 1-3 years marketing e...
Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at www.abbvie.com. follow @abbvie on x, facebook, instagram, youtube, linkedin and tik tok (https://www.tiktok.com/@abbvie) . job description el brand manager oncology tendrá la misión de construir y liderar la implementación de la estrategia de marketing y planes tácticos que permita mantener el liderazgo de nuestro principal producto en colombia y continuar desarrollar el potencial del negocio en nes + coordinar la colaboración continua de los miembros de brand team. integrar las estrategias dirigidas a cada actor (stakeholder) del mercado a través del trabajo cross-funcional con las diferentes capabilities del brand team. + desarrollar y ejecutar el plan estratégico y táctico de la marca, incorporando estrategias de marketing omnicanal y a su vez proponer kpis que permitan medir la implementación de los objetivos. + definir la estrategia de comunicación promocional según el segmento y canal de preferencia de los stakeholders, así como la creación de materiales que soporten dicha comunicación. + liderar el lanzamiento de haciendo todo lo posible, el abbviepro en colombia, y aterrizar la estrategia análoga en los...
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