Senior Growth Strategist Role We seek an accomplished professional to spearhead growth initiatives with a strong emphasis on B2B and self-serve acquisition channels. Key Responsibilities: - Develop and execute a comprehensive experimentation strategy aimed at driving business growth and optimizing customer journeys. - Translate commercial objectives into actionable testing roadmaps, prioritizing key performance indicators (KPIs). - Design and implement A/B and multivariate experiments across high-impact pages, leveraging data-driven insights to inform decision-making. - Collaborate closely with cross-functional teams to launch and iterate on experiments, fostering a culture of continuous improvement. - Analyze user behavior and conversion trends using tools like Google Analytics 4, Mixpanel, or Hotjar, identifying areas for optimization. Requirements - A minimum of five years of experience in growth-focused roles, preferably in B2B or self-serve acquisition environments. - A proven track record of running successful testing programs yielding measurable improvements in engagement and conversion rates. - Hands-on experience with experimentation tools such as Optimizely, VWO, or Google Optimize, and analytics platforms like Google Analytics 4, Mixpanel, or FullStory. - A deep understanding of how user experience, messaging, and site performance impact digital buyer journeys, particularly in B2B contexts. - An analytical mindset with the ability to extract insights and develop compelling, data-backed recommendations. - Experience leading workshops, aligning cross-functional teams, and influencing strategy at multiple levels. - Familiarity with optimizing acquisition flows for small and mid-sized business advertisers is a significant asset.