Marketing Transformation Specialist About the Job The Marketing Transformation Specialist plays a pivotal role in modernizing, standardizing and scaling marketing operations across LATAM. This position leads the design, optimization and implementation of marketing processes, marketing automation platforms and data-driven solutions to enable best-in-class execution. This specialist drives regional efficiency, consistency and performance by mapping platform capabilities to business needs, conducting fit-gap analyses, developing business cases and partnering with cross-functional teams to implement solutions that improve campaign execution, brand consistency and commercial impact. This role acts as the center of technical and process excellence, ensuring seamless knowledge transfer across countries, embedding continuous improvement practices and enabling LATAM Marketing CoEs: Branding & Communications, Marketing Intelligence and Demand Generation and Corporate Affairs, to deliver their mission of brand consistency, cost effectiveness and commercial value creation. Key Responsibilities: - Lead the design, documentation and harmonization of core marketing processes across LATAM, including campaign development, digital asset management, content localization, media planning and campaign performance tracking. - Partner with Branding & Communications CoE leadership, Marketing Intelligence and local marketing teams to streamline workflows, eliminate duplication and identify improvement opportunities. - Design and implement strategies for marketing technology platforms, including process design, system integration, business requirements gathering and implementation roadmaps. - Conduct fit-gap analyses and capability mapping to evaluate existing tools and propose enhancements aligned to LATAM's business goals and marketing execution model. - Develop robust business cases for marketing transformation initiatives, quantifying value in terms of revenue impact, time savings or cost reductions. - Lead knowledge transfer plans to support the successful adoption of new processes and platforms across countries, ensuring sustainability of changes and capability-building of local teams. - Develop change and implementation playbooks to ensure successful deployment of new tools and practices across diverse LATAM teams. - Monitor marketing process KPIs, identify bottlenecks and implement continuous improvement actions using agile and data-driven approaches. - Serve as key liaison with IT and external vendors to define functional requirements, validate solutions and ensure alignment with technical roadmap and marketing objectives. - Support the design of governance frameworks and RACI models, ensuring role clarity across LATAM and effective collaboration between Branding, Country Marketing, Corporate Affairs and Marketing Intelligence. Requirements: - Bachelor's Degree in Marketing, Business Administration, Industrial Engineering or a related field. - Certification in Marketing Automation Platforms (preferably Salesforce Marketing Cloud, HubSpot or Adobe Experience Cloud). - Certification or coursework in Lean Six Sigma, Agile or Business Process Management (BPM) is a strong advantage. - Project Management certification (PMP, PRINCE2) is a plus. Additional Information: - Minimum 5 years of experience in Marketing Operations, Marketing Transformation or Process Improvement roles. - Proven track record of leading marketing process optimization projects and/or implementing marketing automation platforms in a regional or global company. - Hands-on experience in conducting fit-gap analysis, defining business requirements and designing implementation roadmaps. - Demonstrated ability to translate complex business needs into simple, scalable solutions. - Experience working in multinational environments and cross-functional teams, preferably across Latin America. - Industry experience in TIC, B2B services or Consumer Goods considered a strong asset.