**C1 ENGLISH LEVEL** **Job Title**: Digital Marketing Specialist **Location**: Remote **Contract Type**: Contractor **Salary**: TBD **About the Role** **Responsibilities** - Develop and implement digital marketing campaigns across **Google Ads, Meta Ads, LinkedIn Ads, and other platforms**. - Optimize paid advertising campaigns to maximize ROI through A/B testing, audience segmentation, and performance analysis. - Conduct keyword research and implement **SEO strategies** to improve organic search rankings. - Manage social media channels, creating and scheduling content that aligns with the brand’s voice and goals. - Analyze data from **Google Analytics, Meta Business Suite, and other analytics tools** to track campaign performance and provide actionable insights. - Collaborate with designers, copywriters, and other team members to create compelling ad creatives, landing pages, and marketing materials. - Stay up-to-date with industry trends, platform updates, and best practices in digital marketing. - Report on campaign performance and make recommendations for optimization. **Requirements**: - **2+ years** of experience in digital marketing, preferably in a performance-driven environment. - Proven experience managing **Google Ads, Meta Ads, and LinkedIn Ads** with successful results. - Proficiency in **Google Analytics, Google Tag Manager, and other digital analytics tools**. - Experience with marketing automation platforms and CRM tools is a plus. - Strong analytical skills with the ability to interpret data and generate actionable insights. - Excellent communication skills and ability to work independently in a remote setting. - Creative mindset with attention to detail. **Preferred Qualifications** - Experience in **content marketing** and writing optimized copy for ads, blogs, and landing pages. - Knowledge of **graphic design tools** like Canva, Figma, or Adobe Creative Suite is a plus. - Familiarity with A/B testing and conversion rate optimization strategies. Tipo de puesto: Tiempo completo