Company Description **About NielsenIQ** NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. **Job Description**: **About the Job** Working as part of a larger regional marketing team to create actionable interest and excitement for NielsenIQ’s products or services to attract new contacts and drive revenue. Develops campaign tactics and action plans through multiple channels to drive marketing qualified and sales accepted leads towards commercial teams within the LATAM region, aligned with NielsenIQ’s business goals and in alignment with the marketing and communications leader of the cluster. **Responsibilities** - Leads segment identification and persona targeting based on product marketing and commercial teams’ inputs. - Develops, optimizes, and executes long - to short-term multi-channel campaigns to activate demand and drive marketing-sourced leads from the middle of the funnel to the sales pipeline. - With scalability in mind, develops, optimizes, and executes long-term (up to “always-on campaigns”) to short-term multi-channel campaigns to create relevant awareness, interest, consideration, and drive marketing-sourced leads. - Considers international reusability in creating and deriving NielsenIQ regional narrative, products and services related marketing content, based on or in context of the bigger NielsenIQ narrative, through compelling storytelling to drive desired regional perception, interaction, purchase consideration and purchase intend. - Works closely with product marketing and other demand generation colleagues within the regional team and wherever necessary across international markets, to ensure that tactics and action plans are aligned with the regional M&C; and commercial goals and strategies across international markets. - Leverages marketing automation infrastructure and lead management processes to streamline, automate and measure all marketing tasks and workflows. - Leverages standardized reports to monitor, analyse and optimize campaigns and provide insight and learning into driving relevant qualified marketing and sales accepted leads as well as contributing to continuous refinement of reporting approaches. - Delivers performance reports to the team, leadership, and corporate departments. **Qualifications**: - Bachelor’s or master’s degree in Marketing. - 3 - 5 years of experience in **Marketing**, or related commercial experience, in FMCG B2B environment and or/tech, preferably executing some of the same tasks to be managed in the role. - Experience in digital marketing and social media (SEO experience is an advantage), related role focussed on awareness and content creation, and/or commercial / sales role with a focus on lead generation (analytical experience would be an advantage) - Experience with ERP/CRM and marketing automation platforms e.g., Microsoft Dynamics, as well as paid social media, Google Ads, Google Analytics, PowerBI, Sprinklr, and Excel. - Experience in analysing campaign effectiveness at each level of the funnel **Hard Skills** - Confident, critical, and creative thinking - Self-driven and initiative, trying new techniques or testing existing ones. - Ability to adapt based on data, keeping a pulse on metrics. - Cosmopolitan international responsibility and cross-cultural sensitivity - Strong communication skills, oral and written. - Fluent in English and Spanish (written and spoken). - Hard skills - Tech-savvy, MS Office Suite, website metrics and marketing CRM/software tools Additional Information **What is in it for you?** - Comprehensive compensation package. - Peer to peer recognition program. - Comprehensive health insurance. - Flexible work environment. - Hybrid work model. - Career development tailored to NielsenIQ roles. - Access to on-demand learning content and NIQ social communities. - Mentoring programs. ...and more! REF19318S **About NielsenIQ** NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.