About the Job inDrive is seeking a skilled Growth Marketing Lead to join their team in Colombia. This role will play a key part in shaping the company's brand in one of the most exciting markets. Job Description This is an opportunity for a digital marketing professional with a passion for driving growth with data and crafting strategies that connect with local audiences while aligning with global brand vision. The ideal candidate will be responsible for owning passenger acquisition and retention, leading a cross-functional team, optimizing marketing campaigns, managing budget, growth hacking, brand positioning, creative oversight, partnership development, and market insights. Key Responsibilities: - Own Passenger Acquisition & Retention: You'll be responsible for key metrics and driving growth through smart marketing strategies. - Lead a Cross-Functional Team: You'll manage a matrixed marketing team and collaborate closely with departments like Business Development, Marketplace Efficiency, Driver Operations, and Product to deliver results. - Optimize Marketing Campaigns: Analyze the performance of digital, media, and car branding strategies to continuously improve our marketing mix and maximize ROI. - Manage Budget: Oversee the marketing budget for Colombia and ensure it is allocated efficiently to achieve our business objectives. - Growth Hacking: Generate creative hypotheses and run tests to identify innovative ways to accelerate growth. - Brand Positioning: Lead efforts to adapt and communicate our global brand guidelines while ensuring local relevance and resonance. - Creative Oversight: Oversee the creation of marketing materials that really speak to the local culture and vibe, making sure they grab attention and connect with our audience. - Partnership Development: Build and maintain strategic partnerships that align with our marketing objectives and drive business growth. - Market Insights: Conduct research to understand the local audience, identify new trends, and inform marketing strategies. Required Skills and Qualifications The ideal candidate should have 5+ years in digital consumer marketing with 3+ years in a leadership role. They should have experience leading multicultural teams, especially in a matrixed environment, hands-on experience marketing mobile products, fast-paced project management, strong ability to analyze data, generate insights, and use those insights to develop and adjust marketing strategies. Bilingual candidates are preferred, as they should be comfortable communicating in both English and Spanish at a professional level. Benefits inDrive offers a collaborative and supportive work environment where new ideas and perspectives are encouraged and valued. Employees enjoy life and medical insurance, partially or fully paid additional training courses, and regular external and internal training. Others As a member of the inDrive team, you'll have the opportunity to significantly impact the company and the industry as a whole. The company is growing rapidly and offers opportunities for advancement and upward mobility within the organization.