About the job indrive is seeking a skilled growth marketing lead to join their team in colombia. this role will play a key part in shaping the company's brand in one of the most exciting markets. job description this is an opportunity for a digital marketing professional with a passion for driving growth with data and crafting strategies that connect with local audiences while aligning with global brand vision. the ideal candidate will be responsible for owning passenger acquisition and retention, leading a cross-functional team, optimizing marketing campaigns, managing budget, growth hacking, brand positioning, creative oversight, partnership development, and market insights. key responsibilities: - own passenger acquisition & retention: you'll be responsible for key metrics and driving growth through smart marketing strategies. - lead a cross-functional team: you'll manage a matrixed marketing team and collaborate closely with departments like business development, marketplace efficiency, driver operations, and product to deliver results. - optimize marketing campaigns: analyze the performance of digital, media, and car branding strategies to continuously improve our marketing mix and maximize roi. - manage budget: oversee the marketing budget for colombia and ensure it is allocated efficiently to achieve our business objectives. - growth hacking: generate creative hypotheses and run tests to identify innovative ways to accelerate growth. - brand positioning: lead efforts to adapt and communicate our global brand guidelines while ensuring local relevance and resonan...
Job title: senior growth marketing specialist about the role we are seeking a talented senior growth marketing specialist to drive user acquisition and customer retention through paid media, automation, and funnel optimization. this is a unique opportunity to help scale a youth soccer coaching platform during a high-growth phase, making a lasting impact on families and communities. a genuine love for football (or soccer, as it's known in the u.s.) is essential to thrive in this role. about the company the company is a growing youth sports organization offering high-quality, small-group coaching clinics for children aged 5-12. backed by private equity, the company is expanding its footprint and investing heavily in scalable marketing systems to support rapid growth. this role offers a great opportunity to join a dynamic team and make a significant contribution to the company's growth and success. responsibilities 1. manage and optimize paid advertising campaigns across google and meta platforms. 2. write compelling ad copy and develop creative strategies to drive conversions. 3. own the development of automated email and sms campaigns to nurture leads. 4. partner with leadership on crm strategy and campaign deployment. 5. lead the creation and optimization of high-performing landing pages. requirements - 3+ years in performance/growth marketing with hands-on google & meta ad experience. - experience using marketing automation tools and crms. - copywriting skills for ads, email, and landing pages. - strong analytical mindset to measure and iterate on campaign perfor...
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