Your Tasks Role Purpose The Brand Manager is responsible for leading and driving the growth of the brand categories and its portfolio, while ensuring the perfect execution of the Marketing Plan, contributing to the company's goals. Main Accountabilities Strategy and Category management: - Lead and deploy Marketing Strategy under a unified approach for 3 countries. - Define the annual game plan for owned brand categories with a unified approach. - Lead and deploy all innovation processes for the 3 countries under a unified approach. - Implement the brand strategy and ensure all marketing activities and communication are aligned. - Develop and provide guidelines for specific marketing processes. - Guarantee excellent execution of marketing plans alongside key local stakeholders. - Lead and coordinate media plans with the Media Manager, ensuring category goals and competitiveness. - Manage local tasks involving business tracking and execution. - Analyze the brand and current strategy, identifying weaknesses, threats, opportunities, and strengths, as well as monitoring competition. - Identify new market opportunities. Finance - Seek profitable growth and define a sustainable business model for owned categories. - Ensure excellent P&L; management to maintain brand profitability. - Analyze and interpret financial statements. - Draft and manage the marketing budget and P&L.; Leadership & Teamwork - Lead with passion and influence peers by championing the brand internally, ensuring understanding of the brand and its goals across the company. - Develop and maintain strong relationships with all stakeholders. - Collaborate closely with different departments and agencies to achieve common goals. - Work in close collaboration with regional/global teams. Your Profile Education Knowledge, Skills, and Experience: - Bachelor’s degree in Business Administration, Industrial Engineering, Marketing Management, or similar is required. - A Master’s degree is a plus. Skills - Results-driven - Strategic thinking and a critical mindset - Organizational and structured skills - Process management - Proactive attitude and teamwork - Excellent understanding of the full marketing mix - Advanced communication and interpersonal skills - Proficiency in English Experience - 6-8 years of solid experience in Marketing within FMCG. - Experience in identifying target audiences and devising engaging, informative, and motivating campaigns. - Proven ability to develop brand and marketing strategies and communicate recommendations effectively to executive management. #J-18808-Ljbffr