Job Description About the Role We are seeking a bilingual (Spanish/English) Manager to lead our consumer research strategy and inform key brand and marketing decisions. This critical role will uncover actionable client insights that shape how we position and grow our services, while driving smarter, data-informed marketing initiatives to attract and retain clients. Key Responsibilities 1. Research Vendor Management: Manage external research partners providing clear goals and business questions so they can provide recommendations and methodologies that achieve statistically significant findings. 2. Quantitative & Qualitative Research Design: Design and execute all client research initiatives, including surveys, focus groups, in-depth interviews, and ethnographic studies. Ability to discuss methodologies, sample sizes, statistical significance/p-values, confidence intervals, etc. 3. Consumer Journey Mapping: Own the development and share-out of how consumers discover, evaluate, and engage with the brand across touchpoints. 4. Awareness & Brand Health Tracking: Design and manage tracking studies to monitor brand awareness, perception, loyalty, and equity over time. 5. Copy & Concept Testing: Manage all copy testing for advertising, messaging, and creative concepts for effectiveness, clarity, and resonance. 6. Client/Consumer Panel Management: Build and maintain client/consumer panel communities to support ongoing research needs. 7. Data Synthesis & Storytelling: Turn complex research data into actionable insights and compelling narratives that influence brand strategy. 8. Segmentation & Persona Development: Conduct segmentation research and build consumer personas to inform targeting and positioning. 9. Cross-Functional Collaboration: Collaborate effectively with creative, media, and brand teams by providing actionable client insights and industry insights. Qualifications - 5-6 years in brand consumer research/insights roles. - Degree in marketing, statistics, or MBA preferred, or relevant job experience. - Fluent in Spanish and English (spoken and written). - Established expertise in managing proprietary consumer research panels. - Ability to translate data into strategic marketing and brand recommendations. - Experience with research methods, tools, and highly proficient with Microsoft Office Suite or related software. Work Schedule - Monday-Friday, 8am-5pm Eastern Time.