STRATEGIC RETAIL CHANNEL DEVELOPMENT LEADER | (K-899)

Job title: strategic retail manager retail channel growth expertise this role oversees the development and growth of retail channels, focusing on strategic vision, commercial growth planning, and effective execution to drive long-term impact. - develop a forward-looking perspective to identify trends that enhance brand and category strategy, staying one step ahead of customer, shopper, and consumer needs. - identify channel-category growth drivers and translate them into 3-year business plans, integrating with shopper development and revenue growth management drivers for aligned commercial strategies. - determine whitespace opportunities for diageo brands in category plans (innovation, format, usage occasion) to fuel future growth in the channel. - create salesforce-facing stories to support brand initiatives through a category lens, leading the development and delivery of channel planning and macro-planner documents. - establish and regularly update the 'picture of success' for channels, based on sales drivers and ecosystems (physical and digital), ensuring category and brand strategy execution. - prioritize and align the picture of success objectives with the sales effectiveness team for reflection in performance evaluation and reward systems. - develop growth playbooks (pde and execution guidelines) by channel and segment. - define investments within commercial agreements based on key channel-category growth drivers in each customer. - optimize return on investment for the channel, ensuring performance management (p&l; and return on investment). about you: - bachelo...