Senior data analyst we are seeking a highly skilled senior data analyst to join our dynamic team. as a key member of the organization, you will be responsible for designing and managing audience segmentation strategies aligned with customer journeys and campaign objectives. the ideal candidate will have 5+ years of experience in audience strategy, crm targeting, or digital campaign planning. they will possess a strong understanding of digital customer journeys and lifecycle marketing strategies, as well as familiarity with marketing analytics tools and cdps. the successful candidate will work closely with marketing, crm, and paid media teams to design personalized audience strategies, leveraging behavioral, transactional, and crm data to drive business growth. they will also maintain awareness of industry trends in personalization, audience design, and privacy regulations. - key responsibilities: - design and manage audience segmentation strategies - collaborate with marketing, crm, and paid media teams - translate marketing briefs into segmentation logic - define audience use cases across channels - support experimentation strategies through strategic audience design - provide audience strategy documentation - assess campaign performance by segment and lifecycle stage requirements - experience: 5+ years in audience strategy, crm targeting, or digital campaign planning - skills: digital customer journeys, lifecycle marketing strategies, marketing analytics tools, cdps - qualifications: basic proficiency in sql, a/b testing, holdout methodology we offer a competitive ...
Global talent acquisition and development | psychology about us we are a fast-growing, close-knit, dynamic, and successful digital services company that specializes in providing support to large multinational companies for seo, product & web content management, social media management, performance marketing, e-commerce management, crm & e-mail marketing automation, dx & development, data management & analytics, project management, digital consultancy, and recruitment. as a multinational dutch company, we have offices in amsterdam, istanbul, lisbon, kuala lumpur, bogota & portland. with our exceptionally talented & diverse team, and our a+ client portfolio, the world is our oyster! we are currently looking for a senior data analyst (strategy) to join our team in colombia. responsibilities design and manage audience segmentation strategies aligned with customer journeys and campaign objectives. collaborate with marketing, crm, and paid media teams to define audience needs for personalization and targeting. translate marketing briefs into segmentation logic using behavioral, transactional, and crm data. define audience use cases across channels including email, paid media, on-site personalization, and app messaging. support experimentation strategies through strategic audience design (e.g., test vs. control groups). provide audience strategy documentation including target logic, expected reach, and overlap/suppression analysis. work with analytics and measurement teams to assess campaign performance by segment and lifecycle stage. align with data and martech teams on available...
Get ai-powered advice on this job and more exclusive features. direct message the job poster from nmq digital global senior talent development & acquisition specialist | jr. hr business partner colombia at nmq digital about us we are a fast-growing, close-knit, dynamic, and successful digital services company that specializes in providing support to large multinational companies for seo, product & web content management, social media management, performance marketing, e-commerce management, crm & e-mail marketing automation, dx & development, data management & analytics, project management, digital consultancy, and recruitment. as a multinational dutch company, we have offices in amsterdam, istanbul, lisbon, kuala lumpur, bogota & portland. with our exceptionally talented & diverse team, and our a+ client portfolio, the world is our oyster! we are currently looking for a web content management experienced assistant digital specialist to join our team in bogota, colombia. responsibilities responsible for the execution of digital operations in different platforms (content, product content management, marketing automation, seo, etc.) can be the first point of contact or coordinator for one and structured project/task maintaining a professional level of client communications quality checks for one’s own tasks and others’ if required providing guidance for the clients regarding the processes and the ways of working escalate problems to digital executive when the complexity of the task goes beyond his/her domain of knowledge. managing one's own time and reporting properly web con...
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