At zamora company, we are passionate about what we do and proud of how we do it, owners of our destiny and responsible for our decisions and results. as creators and distributors of premium wines and spirits, we are proud of our unique and premium products, with a global portfolio of more than 18 brands. the brand manager will be responsible for ensuring that the marketing plan is executed in a timely manner with measurable objectives that allow a constant evaluation of its effectiveness and efficiency. main objectives: - oversight of the marketing budget and the coordination of multi-channel advertising and marketing activities with the distributor. - oversight of product distribution, pricing, and brand positioning, integrating market insights and performance metrics to drive global strategic decisions. - market analysis and diagnosis for the development of additional initiatives aligned with the brand vision to drive growth. **responsabilidades / main responsibilities**: - follow up for all the strategies and tactics for licor 43 in mexico. - oversee the correct execution of the marketing budget along with the distributor. - oversee ongoing marketing, pr and advertising activities (all channels). - monitor product distribution & prices (all channels). - measure and report performance of all marketing actions and assess roi and kpis. - monitor market trends, research consumer markets and competitors’ activities. - analyze brand positioning and consumer insights (brand health tracker) - prepare reports and make recommendations to management regarding mar...
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